Website Segment Manager

About the Role

We are seeking a Website Segment Manager to support the rebuilding, development, and optimization of company websites by transforming product marketing requirements into clear, engaging, and conversion-focused web pages. This is a hands-on individual contributor position.

Key Responsibilities

Website Content Development & Strategy

• Work closely with Product Marketing Managers (PMMs) to understand target audiences, customer needs, solution positioning, product messaging, and website page objectives.
• Translate product marketing briefs and stakeholder requests into focused page recommendations, engaging content, and effective website experiences.
• Write, edit, and optimize website headlines, value propositions, supporting content, product messaging, and calls to action that communicate clear customer benefits.
• Partner with PMMs and subject matter experts to validate product positioning, messaging, and technical accuracy.

Website Management & CMS Execution

• Build, assemble, and update website pages using Sitecore CMS by selecting approved components and populating existing templates.
• Coordinate requests for exceptions that require additional design, development, or technical support.
• Participate in A/B testing of new website templates, components, and digital experiences.
• Manage an organized backlog of page rebuilds, stakeholder requests, website updates, and maintenance activities.
• Balance segment-specific requirements with priorities established by the web team and BMC leadership.

Website Quality & Optimization

• Review website pages for content quality, brand consistency, usability, accessibility, links, and display across desktop, tablet, and mobile devices.
• Follow established regional review procedures and global publishing approval processes.
• Monitor website performance and apply SEO guidelines to improve content visibility and effectiveness.
• Identify opportunities to improve website content, visitor journeys, user experience, and conversion rates.
• Use website analytics and performance insights to recommend content improvements and optimization opportunities.

Stakeholder Collaboration & Project Management

• Collaborate with Product Marketing Managers, the North America Web Team, creative partners, and global web and SEO teams.
• Gather stakeholder requirements, incorporate feedback, and coordinate content through review and approval processes.
• Manage multiple website projects, updates, and requests while ensuring timely delivery and quality standards.
• Communicate progress, priorities, and potential challenges to relevant stakeholders.

Website Maintenance & Continuous Improvement

• Conduct regular website reviews and preventive maintenance to ensure all assigned pages remain accurate, relevant, and up to date.
• Support broader website initiatives, including navigation updates, removal of unused CMS components, and content reorganization.
• Help introduce A/B testing and data-driven website improvements in coordination with the web team.
• Contribute to improving page templates, website components, content standards, and visitor journeys.

Requirements & Tech Stack

• Experience using Content Management Systems (CMS) to assemble, create, update, and maintain website pages within existing templates.
• Prior Sitecore experience is helpful but not mandatory.
• AI-powered tools for content drafting and editing.
• Sitecore CMS

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, Digital Media, Business Administration, or a related field preferred.
• Equivalent practical experience in website content management, digital marketing, or web development may also be considered.
• Practical experience in marketing and website content development, with examples of website pages written, built, updated, or improved.
• Candidates should have experience beyond entry level and the ability to exercise independent judgment.
• Strong experience in writing and editing website content, including headlines, value propositions, product descriptions, supporting content, and effective calls to action.
• Understanding of product positioning, customer needs, audience targeting, and how website content and page structure support marketing objectives.
• Experience collaborating with Product Marketing Managers (PMMs), subject matter experts, creative teams, and web teams to understand requirements, incorporate feedback, and complete publishing approvals.
• Familiarity with website analytics, SEO practices, conversion optimization, and A/B testing, with an interest in developing these skills further.
• Experience managing multiple website content requests, page updates, maintenance activities, and project priorities while meeting deadlines.
• Ability to review website pages for content accuracy, brand consistency, usability, accessibility, broken links, and display across different devices.
• Strong storytelling and communication skills, with the ability to translate complex product information into clear customer benefits and persuasive messaging.
• Good organizational, analytical, and problem-solving skills with strong attention to detail.
• Ability to work independently in a remote environment and collaborate effectively with geographically distributed teams.

Good to Have

• B2B marketing experience, particularly in software, technology, or other complex solutions.
• Experience improving product pages, solution pages, and customer-facing website experiences.
• Experience working within enterprise website standards and global publishing approval processes.
• Tax and accounting industry knowledge is helpful but not mandatory.