Associate Manager-Acquisition (CASA)
IDFC FIRST Bank
Job Purpose
- Acquire new customers for the bank's current and savings accounts.
- Identify potential customers, contact them through various channels, explain product benefits and features, and close sales.
- Ensure customer satisfaction with the bank's services and maintain long-term relationships.
Key Responsibilities
- Acquisition of current and savings accounts in the identified segment and reference generation from the specified catchment area.
- Ensure high quality of customer acquisition in terms of constitution, product, and segment mix.
- On-boarding and activating customers on digital platforms.
- Assist Senior Sales Manager in catchment mapping and branch scoping exercises.
- Provide regular feedback to Senior Sales Manager and Branch Manager on customer requirements and potential opportunities.
- Ensure adherence to sales compliance and SOPs.
- Quality sourcing and ensuring strict compliance on internal and external guidelines and regulations.
- Regularly conduct activities in the catchment to acquire good quality, HNI customers and build strong visibility for IDFC First Bank.
- Work on key central initiatives and seek regular referrals from existing customers.
- Collaborate with other team members and support functions to provide products and service offerings to customers.
Qualifications
- Graduation: Bachelor’s in Engineering / Technology / Math’s / Commerce / Arts / Science / Biology / Business / Computers / Management.




