Franchise Associate

About the Role

We are looking for an energetic and confident Franchise Dealer Associate to manage sales activities at an assigned franchise dealer location. The candidate will be responsible for increasing product sales, generating new business leads, building relationships with painters and contractors, and improving brand visibility through regular market visits and dealer engagement.

Key Responsibilities

• Drive product sales through the assigned franchise dealer.
• Achieve monthly sales targets and increase overall business turnover.
• Focus on regular and special product sales.
• Promote company products through the franchise dealer counter.
• Encourage dealers, painters and contractors to purchase company products.
• Communicate new product launches, schemes and offers.
• Generate new leads through market visits, dealer contacts and contractor connections.
• Follow up on leads and help convert them into painting-service customers.
• Identify new business opportunities in the assigned area.
• Enroll painters and contractors into the Sparkle Contractor Loyalty Program.
• Maintain proper records of enrolled painters and contractors.
• Regularly interact with painters and contractors to encourage product purchases and program participation.
• Maintain proper product display and branding at the franchise dealer shop.
• Ensure products are properly arranged and visible.
• Support the dealer in promoting new products, schemes and offers.
• Conduct regular visits to dealers, painters, contractors and construction sites.
• Organize painter and contractor meetings along with the TSM/TSE.
• Support promotional activities and new product launches in the assigned market.

Requirements & Tech Stack

• Good communication and convincing skills.
• Basic sales and customer relationship management skills.
• Willingness to travel and work in the field.
• Ability to build relationships with dealers, painters and contractors.
• Positive attitude and willingness to learn.
• Target-oriented approach and good follow-up skills.

Qualifications

• Minimum 12th pass; Diploma holders and Graduates preferred.
• Freshers and candidates with 0-2 years of relevant experience are encouraged to apply.
• Preferred Industries: Paints, FMCG, Chemical, Construction Materials, Waterproofing, Adhesives, Hardware and Retail Sales.
• Age: Below 30 years preferred.