Social Media and Marketing Coordinator

About the Role

Full-time Social Media and Marketing Coordinator opening at the Knoxville Convention Center and World's Fair Exhibition Hall.

Key Responsibilities

• Assist in the implementation of local media strategies for Legends Global Knoxville Convention Center and World's Fair Exhibition Hall.
• Strategize to build and nurture an online community on an accelerated timeline.
• Create a regular publishing schedule and promote content through social advertising.
• Provide coverage for Knoxville events (when needed).
• Engage with other organizations within the community.
• Create, coordinate, and execute creative and strategic social media marketing campaigns across all platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest that engages fans, builds venue followers, and raises event awareness.
• Work alongside a variety of departments to create a plan for social media strategies.
• Monitor postings to ensure brand message is consistent from the terminology used to images posted.
• Interact with followers and guests by communicating and answering questions through the company's social pages.
• Use analytics tools to gauge the success of campaigns, optimize, and adjust when necessary.
• Ability to work extended hours, including weekends and evenings, is required (as dictated by event dates, deadlines, etc.).
• Monthly:
• Create the hospitality report.
• Attend Legends Global regional and digital webinar meetings.
• Attend social media meetings (x2).
• Create the permissions report.
• Complete a building walkthrough.
• Quarterly:
• Complete case studies of the market to ensure content is relevant and reaching the correct audience.
• Attend the Visit Knoxville marketing meeting.
• Attend all convention center corporate meetings and operations meetings.
• Coordinate the kitchen meeting and photoshoot.
• Annually:
• Support the creation of the annual report for corporate and the City of Knoxville.
• Participate in the sales and marketing plan and year-end summary.
• Miscellaneous items:
• ChargeFuze: troubleshoot, buyout coordination, coordinate submission when moved.
• Visit Knoxville: Magnets and brochure coordination and placement, advertising pairing and collaboration.
• Social Media: Take photos at events (average 5 per month), edit, upload permissions into Momentus, upload photos into files, at least 3 posts per week, stay up-to-date with interactions at all times (SM platforms and review pages), data analysis.
• Posts include show promotions, event recaps, new employee information, food posts, employee activities (like conferences), and tax-payer favoring posts.
• Website: Event calendar updates (average 10 per month), keeping website up-to-date, data analysis, implementing corporate requirements.
• Design projects for all departments and buildings (average 2 per month).
• Monitor and keep all departments up-to-date with branding standards and implementations.
• Corporate deliverables (average 2 per month).
• Meet with General Manager about monthly needs: social calendar and monthly event email.
• Coordinate with other facility Marketing Managers on Legends Global presence and monthly and year-end reporting.
• Collaborate with all sales and marketing efforts between facilities.
• Other duties as assigned.

Requirements & Tech Stack

• Understanding and in-depth knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Proficiency in Microsoft Office.
• Basic design skills in either Adobe or Canva is preferred.
• Basic knowledge of HTML.

Qualifications

• Background in a related field.
• Must be able to work in a team environment as well as independently with minimal supervision.
• Creative Aptitude.
• Ability to take/follow directions and remain flexible and adjust to situations as they occur.
• Ability to solve problems.
• Excellent language and writing skills are a must.
• Excellent customer service techniques like patience, empathy, and conflict resolution.
• Positive Attitude.
• Strong organizational skills and attention to detail.