Copywriting, Paid Media
Carpe
Durham, NCFresher13m agovia LinkedIn
This job at a glance
- Who can apply
- New grads, no experience needed
- Must know
- MarketingSocial media
- Work
- On-site in Durham
- Pay
- Not stated by the employer.
- Skill demand
- Marketing75%Social media38%of 99 similar entry-level jobs posted in the US this week
- Listed
- Nov 4, 2026 · still open
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About Carpe
Carpe is the fastest-growing deodorant brand in the US. The team is built of smart people who care about the work and building together in person in downtown Durham, NC.
About the Role
This is a full-time, salaried position in Durham, NC, reporting to the VP of Growth Marketing. The role focuses exclusively on writing ads, specifically video ad scripts and hooks for paid media.
Key Responsibilities
- Write scripts for short-form video ads (UGC, podcast, founder-led, studio, etc.)
- Write numerous hooks (ten versions of the first three seconds for every script)
- Write for real people to say out loud
- Maintain a full queue of scripts for production
- Dig through reviews, comments, customer emails, and competitor ads to identify angles
- Develop multiple variations from a single idea (new hooks, openings, audiences)
- Analyze ad performance to understand what's working and why
- Collaborate with the creative team, providing clear direction for producers and editors
- Incorporate feedback quickly and turn around revisions on the same day
- Adhere to product claims and offer language
Requirements & Tech Stack
- Experience writing ads for paid social, ideally video, for a consumer brand
- Ability to provide scripts or ads and discuss their performance
- Skill in writing in a conversational tone
- Capacity to produce a high volume of work without sacrificing quality
- Comfort taking direction and working independently
- Focus on effectiveness over personal preference
- AI tools are used heavily, and proficiency is expected.
Nice to Have
- Direct-to-consumer (DTC), consumer packaged goods (CPG), or beauty and personal care experience
- Direct response or performance agency experience
- Meta and TikTok ad experience
- Experience on set or producing video ads
How to Apply
Email [email protected] with:
- Resume attached as a PDF
- A short paragraph (in your own words, not AI-generated) explaining why you want this role
- Links to ads or scripts you have written
- Three hooks for a Carpe video ad (first line only)