Integrated Marketing & Operation Project Intern

About the Role

TikTok is seeking passionate and talented individuals to join its campaign team for the US operation. This role offers an opportunity to engage in impactful short-term projects, providing a glimpse of professional real-world experience in a dynamic, fast-paced work environment. Interns will gain practical skills and develop a deeper understanding of their career interests while supporting high-impact initiatives that connect brands with consumers. Successful candidates must commit to at least a 3-month internship period.

Key Responsibilities

• Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns (e.g., sales campaigns, brand campaigns).
• Collaborate and coordinate across stakeholders, including internal account managers, user research, creator managers, and cross-functional teams (e.g., marketing, PR, graphic designers, product, R&D).
• Assist in communication and collaboration with local KOLs, social media, and other digital channels to develop online community reputation and brand awareness.
• Conduct data analysis on campaign performance (including order and GMV targets) and offer recommendations for campaign optimization.
• Assist in researching local market trends, culture, viral content, celebrity updates, and trending news.
• Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, leveraging them to optimize campaigns.
• Assist in branding execution and marketing plans to support overall product development.

Requirements & Tech Stack

• Currently pursuing an Undergraduate/Master's degree in Business or a related discipline.
• Familiarity with the latest local trends and social media influencers.
• Excellent stakeholder and project management skills.
• Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints and pressure.
• Independent and self-motivated with good end-to-end ownership of projects.
• Open to taking on new and ambiguous projects and eager to learn skills across a variety of marketing specialties.
• Analytical and structured thinker, strong in understanding and deriving insights from data.

Qualifications

• Majors in communication/marketing/e-commerce-related areas (Preferred).
• Full-time intern who can work more than 4 months (Preferred).