Marketing Intern

About the Role

Marketing Intern — "Street Team" (Property Outreach & Engagement)

Reports to: Property Manager

Status: Temporary (through December), part-time, hourly, non-exempt

Schedule: Non-traditional hours required — evenings, weekends, gamedays, and campus events

Key Responsibilities

Outreach & Campus Marketing

• Table, flyer, and engage with students on campus during regular weekday hours
• Represent the property at campus events, club fairs, orientation days, and university-sponsored activities
• Build and maintain relationships with student organizations, Greek life, and campus influencers

Gameday & Event Marketing

• Staff a branded booth/tent or walk a promotional route at gamedays, tailgates, and sporting events
• Distribute branded swag, flyers, and promotional giveaways
• Capture leads (names/contact info) on-site via a tablet, QR code, or sign-up sheet

After-Hours / Social Marketing

• Visit local bars, restaurants, and social spots frequented by students during evenings/weekends
• Distribute promotional materials and engage prospects in a friendly, brand-appropriate manner
• Represent the brand appropriately in social settings (Bars, Restaurants, etc.)

Lead Generation & Reporting

• Collect prospect contact information and enter into the PMS (Entrata) or hand off to leasing team same-day
• Track outreach activity (locations visited, materials distributed, leads generated) and report weekly to the Property Manager
• Provide feedback on what events/locations are generating the best traffic

Social Media & Content Support

• Capture photos/video content from events for the property's social media channels
• Assist with posting, stories, and tagging the property in user-generated content when appropriate

Brand Representation

• Wear branded apparel and always represent the property’s image professionally
• Ensure all messaging is consistent with brand guidelines and community message points
• Distribute only approved marketing materials

General Support

• Assist leasing office with move-in events, resident events, or referral campaigns as needed
• Attend weekly meetings with the Property Manager and leasing team

Requirements & Tech Stack

• Currently enrolled student or recent graduate of UGA
• Outgoing, personable, comfortable approaching strangers and initiating conversation
• Reliable transportation to travel between campus, property, and off-site event locations
• Available to work non-traditional hours: evenings, weekends, and gamedays
• Professional demeanor and appearance consistent with brand standards, even in casual/social settings
• Basic smartphone proficiency (photos, social media, data entry on a tablet/app)
• Reliable and punctual — able to independently manage an outreach schedule with minimal day-to-day supervision

Qualifications

Preferred

• Prior experience in marketing, sales, promotions, brand ambassador work, or event staffing
• Existing ties to campus organizations, Greek life, or student groups (built-in network)
• Social media content creation experience (Instagram/TikTok Stories/Reels)
• Familiarity with the local market/city

Physical Requirements

• Ability to stand, walk, and remain on feet for extended periods at outdoor events
• Ability to lift/carry promotional materials, tables, tents, or signage (up to 25 lbs)
• Ability to work outdoors in varying weather conditions