Digital Marketing Executive

Business WebSoft

About the Role

Business WebSoft is seeking a creative, results-driven Digital Marketing Executive to enhance its online presence, generate leads, and promote software products, SaaS platforms, and websites. The ideal candidate will possess a deep understanding of digital marketing beyond social media posting, contributing to tangible business growth.

Key Responsibilities

• Lead Generation: Plan and execute digital marketing campaigns for IT services, software development, and SaaS products.
• YouTube Marketing: Manage and grow YouTube channels, optimize videos for SEO, enhance reach and engagement, and strategize for subscriber and view growth.
• Product & Website Promotion: Create and execute marketing strategies for new software products, SaaS applications, and website launches.
• Social Media Marketing: Manage platforms including LinkedIn, Facebook, Instagram, and YouTube.
• Paid Advertising: Assist in planning, managing, and optimizing Google Ads and Meta Ads campaigns.
• SEO & Website Traffic: Improve organic visibility, keyword rankings, and website traffic.
• Content Marketing: Coordinate promotional content, social media posts, videos, and marketing campaigns.
• Client Communication: Handle client calls, understand marketing requirements, discuss campaign progress, and provide updates.
• Campaign Reporting: Monitor leads, conversions, website traffic, campaign performance, and ROI.

Requirements & Tech Stack

• Hands-on experience with YouTube marketing and lead generation is essential.
• Understanding of SEO, Google Ads, Meta Ads, and social media marketing.
• Ability to promote new products and websites and develop effective marketing strategies.
• Familiarity with Google Analytics, Google Search Console, and other digital marketing tools.

Qualifications

• 0–3 years of experience in digital marketing, with practical exposure to marketing campaigns.
• Excellent verbal and written communication skills in English.
• Confidence in handling client calls and discussing marketing strategies.
• Creative thinking, analytical skills, and a results-oriented mindset.
• Ability to work independently and manage multiple campaigns.