Search Engine Optimization Analyst

About the Role

The Search Engine Optimization (SEO) Analyst is a full-time, on-site role based in New Delhi. This role involves conducting keyword research, analyzing website performance, and implementing on-page SEO improvements aligned with business goals. The SEO Analyst will track and interpret web analytics data, prepare performance reports, and recommend optimizations to increase organic traffic and search rankings. The role also requires staying current with search engine algorithm updates, SEO best practices, and industry trends to continuously improve results. Joining ****** offers opportunities to shape the company’s search performance and contribute to long-term digital strategy.

Key Responsibilities

• Conduct keyword research and develop search-focused strategies.
• Implement on-page SEO improvements aligned with business goals.
• Track and interpret web analytics data.
• Prepare performance reports and recommend optimizations to increase organic traffic and search rankings.
• Coordinate with content and marketing teams.
• Manage link-building activities.
• Monitor competitor performance.
• Stay current with search engine algorithm updates, SEO best practices, and industry trends.

Requirements & Tech Stack

• Keyword Research
• On-Page SEO (including meta tags, content optimization, site structure, and technical checks)
• Link Building
• Web Analytics tools (e.g., Google Analytics, Google Search Console)
• Marketing knowledge
• Analytical and problem-solving skills
• Communication and collaboration skills

Qualifications

• Ability to perform comprehensive Keyword Research and develop search-focused strategies.
• Experience with On-Page SEO, including meta tags, content optimization, site structure, and technical checks.
• Skills in Link Building and managing ethical, high-quality backlink acquisition.
• Proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console) to analyze traffic and performance.
• Marketing knowledge to align SEO initiatives with broader digital and brand objectives.
• Strong analytical and problem-solving skills, with attention to detail and data accuracy.
• Effective communication and collaboration skills for working with cross-functional teams.
• Prior experience in SEO or digital marketing; agency or in-house experience is an advantage.
• Bachelor’s degree in Marketing, Communications, Business, Information Technology, or a related field preferred.
• Interest in continuous learning and staying updated on SEO tools, trends, and search engine guidelines.