Digital Marketing Specialist

DOMS Pharmaceuticals

About the Role

This is a full-time, on-site Digital Marketing Specialist role based in Ahmedabad. The Digital Marketing Specialist will plan, execute, and optimize digital campaigns across social media, search, and other online channels to strengthen brand presence and support product awareness.

Key Responsibilities

• Plan, execute, and optimize digital campaigns across social media, search, and other online channels.
• Manage social media accounts.
• Create and schedule content.
• Monitor online engagement.
• Collaborate with internal teams to align campaigns with business objectives.
• Track performance through web analytics tools.
• Prepare reports and recommend data-driven improvements.
• Coordinate with design, sales, and product teams to ensure consistent messaging and effective communication across all digital platforms.

Requirements & Tech Stack

• Digital Marketing and Online Marketing skills to plan and manage multi-channel campaigns.
• Social Media Marketing skills to create, publish, and optimize content across key social platforms.
• Web Analytics skills to monitor performance, interpret data, and refine campaign strategies.
• Clear and professional Communication skills for collaboration and content development.
• Ability to work on-site in Ahmedabad.
• Ability to manage multiple projects and meet deadlines.

Qualifications

• Relevant experience in pharmaceutical or healthcare marketing is beneficial.
• Familiarity with SEO/SEM, marketing automation tools, and CRM platforms is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.