Digital Marketing Intern

About Us

A technology-driven business solutions company focused on helping businesses grow through technology, digital solutions, and strategic execution.

About the Role

Seeking a proactive, results-oriented Digital Marketing Intern with strong knowledge of SEO and Performance Marketing to strengthen digital presence, generate qualified leads, and drive measurable business growth.

Key Responsibilities

• Search Engine Optimization (SEO)
• Plan and execute on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Optimize website content, landing pages, meta tags, headings, and internal linking.
• Improve organic traffic, keyword rankings, website visibility, and lead generation.
• Conduct SEO audits and resolve or coordinate fixes for technical issues.
• Manage local SEO and Google Business Profile optimization.
• Monitor performance using Google Search Console, GA4, and SEO tools.
• Performance Marketing & Paid Advertising
• Plan, execute, and optimize campaigns on Google Ads and Meta Ads.
• Develop paid campaigns focused on lead generation, conversions, and customer acquisition.
• Manage audience targeting, remarketing, budgets, and competitor ad research.
• Coordinate ad copies, creatives, and landing pages with design and content teams.
• Monitor CPL, CTR, conversion rates, and ROAS.
• Conduct A/B testing and continuously optimize campaign performance.
• Implement or coordinate conversion tracking using Google Tag Manager, Google Ads tracking, and Meta Pixel.
• Digital Marketing & Lead Generation
• Develop and execute digital marketing strategies aligned with business objectives.
• Generate qualified leads through organic search, paid advertising, and other relevant digital channels.
• Conduct market research, competitor analysis, and audience research.
• Support B2B marketing initiatives, campaign planning, and customer acquisition activities.
• Collaborate with the sales team to evaluate lead quality and improve conversions.
• Identify new opportunities to strengthen brand awareness and expand market reach.
• Content, Social Media & Website Management
• Plan and coordinate SEO-friendly website content, blogs, landing pages, and promotional campaigns.
• Support social media marketing activities across relevant platforms.
• Track content performance and recommend improvements based on analytics.
• Manage routine website updates and content publishing.
• Coordinate with designers, content creators, and developers to maintain a consistent digital presence.

Requirements & Tech Stack

• Hands-on experience in digital marketing, SEO, and performance marketing.
• Strong practical knowledge of SEO, keyword research, technical SEO, and content optimisation.
• Experience managing Google Ads and Meta Ads campaigns.
• Proficiency in Google Analytics 4 and Google Search Console.
• Understanding of conversion tracking, remarketing, lead generation, and campaign optimization.
• Ability to analyze marketing data, manage budgets, and improve campaign performance.
• Strong analytical thinking, communication, problem-solving, and execution skills.
• Results-driven mindset with the ability to work independently and take ownership of campaigns.

Good to Have

• Experience with WordPress website management and basic website optimization.
• Familiarity with Google Tag Manager, Meta Pixel, SEMrush, Ahrefs, or similar tools.
• Knowledge of Canva and social media content planning.
• Experience with CRM platforms, email marketing, and marketing automation.
• Exposure to B2B marketing, SaaS, technology products, or service-based businesses.

What We Offer

• Hands-on ownership of SEO, paid advertising, and lead generation initiatives.
• Opportunity to work across technology products, digital solutions, and multiple business verticals.
• Collaborative work environment with opportunities for professional growth.
• The opportunity to contribute directly to business growth and marketing strategy.