Digital Marketing Intern

About the Role

Imperial School of Banking and Management Studies is seeking a creative and eager-to-learn Digital Marketing Intern to gain practical experience in social media and digital marketing. This internship is ideal for freshers and beginners looking for hands-on exposure to content creation, social media management, branding, and basic digital marketing activities.

Key Responsibilities

• Assist in managing social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Help create content ideas for posts, reels, stories, videos, and campaigns.
• Write basic captions, social media copy, and promotional content.
• Assist in maintaining the social media content calendar.
• Coordinate with the design and video team for creatives, reels, thumbnails, and other digital content.
• Help cover and promote campus events, guest sessions, placement drives, workshops, seminars, and student activities.
• Conduct basic competitor research, hashtag research, trend research, and content research.
• Monitor social media activity such as reach, engagement, views, followers, and comments.
• Assist in preparing simple weekly or monthly social media reports.
• Support basic SEO, website content updates, Google Business Profile updates, and keyword research.
• Participate in brainstorming sessions for new content ideas and social media campaigns.
• Stay updated with current social media trends and suggest creative ideas for the brand.

Requirements & Tech Stack

• Basic understanding of social media platforms.
• Interest in digital marketing, content creation, branding, and social media.
• Good written and verbal communication skills.
• Basic knowledge of Canva is preferred.
• Basic video editing knowledge will be an advantage.
• Creative thinking and willingness to learn.
• Good attention to detail.
• Ability to work in a team and complete assigned tasks on time.
• Basic knowledge of MS Excel or Google Sheets will be helpful.

Qualifications

• Students or recent graduates from Marketing, Digital Marketing, BBA, B.Com, Mass Communication, Advertising, Media, or related fields.
• Freshers are welcome to apply.
• Previous internship experience is not mandatory.
• Candidates should be willing to learn and work in a team.
• Must be available for a full-time, work-from-office internship in Hinjewadi, Pune for 3–6 months.

What You Will Learn

During the internship, you will gain practical exposure to:

• Social Media Management
• Content Planning
• Reel and Post Ideas
• Basic Copywriting
• Branding
• Social Media Analytics
• Event Promotion
• Basic SEO
• Digital Marketing Tools