Data Driven Marketing Analyst

About the Role

The Audience Design team analyzes complex business problems using data from internal and external sources to provide insights to decision-makers. Analysts identify and interpret trends and patterns in datasets to locate influences utilizing established mathematical/statistical methodologies.

This posting is for our 2027 new hire class, with a start date of July 2027. This is a great opportunity for spring 2027 graduates.

Key Responsibilities

• Use BI toolsets (AWS, Python, R, IBM SPSS, SQL, Excel) to build targeted datasets for omni-channel marketing campaigns.
• Participate in data mart queries to extract relevant information and develop recommendations at the product, customer, segment, and business unit level.
• Use R and Python to develop, test, and implement statistical response, performance, and lookalike models to drive campaign results and product alignment.
• Partner with internal team members to develop KPIs derived from multiple data sources to enable new insights and future decision-making.

Requirements & Tech Stack

• Bachelors Degree in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework.
• Educational/Work experience with Microsoft Excel.
• Experience in R or other statistical modeling tools.
• Experience in Python and other big data tools and languages.
• Experience with SQL, IBM SPSS, Access and/or other database structures or big data tools.

Preferred Qualifications

• 1 year of experience in use of statistical modeling tools and big data tools.
• Highly motivated, results-oriented, and proactive, with an ability to prioritize and manage several projects at once.
• Exceptional attention to detail and accuracy.
• Ability to work well independently and with others, comfortable with a high level of responsibility.
• Exceptional written, oral, and interpersonal communication skills.
• Ability to gain consensus and drive projects forward in a fast-paced, challenging environment.

Compensation

• Base pay range: $88,900.00 - $88,900.00 annually.
• This position will be eligible for commission or an annual performance incentive plan.
• Base pay will vary based on job-related knowledge, skills, location, experience, and internal equity.

Benefits

• Healthcare (Medical, Dental, Vision)
• Paid Time Off, Volunteer Time Off, and Holidays
• Employer-Matched Retirement Plan
• Employee Stock Purchase Plan
• Short-Term and Long-Term Disability
• Infertility Treatment, Adoption and Surrogacy Assistance
• Tuition Reimbursement