Performance Marketer

About the Role

Swing Saga is looking for a performance-driven and creative professional to manage Google Ads campaigns and oversee the website's UI/UX, functionality, and backend operations. The ideal candidate should be comfortable working with digital advertising, website optimization, user experience, and conversion rate improvement to drive business growth.

Key Responsibilities

• Plan, execute, and manage Google Ads campaigns to generate quality leads and drive sales.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance, budgets, CPC, CTR, ROAS, and conversion rates.
• Optimize campaigns regularly to improve results and maximize return on ad spend.
• Set up and monitor conversion tracking, Google Analytics, and other relevant performance tools.
• Prepare regular campaign performance reports and recommend improvements.
• Manage and improve the website's user interface and user experience.
• Identify usability issues and optimize website navigation, product pages, landing pages, and checkout flows.
• Improve website layout, responsiveness, and overall customer journey across desktop and mobile devices.
• Conduct website audits to identify friction points and recommend solutions to improve conversions.
• Monitor website functionality, loading speed, broken links, and checkout-related issues.
• Support ongoing website maintenance and ensure a smooth shopping experience for customers.
• Manage routine website backend activities, including product listings, content updates, pricing, banners, and landing pages.

Requirements & Tech Stack

• Hands-on experience managing Google Ads campaigns.
• Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
• Understanding of UI/UX principles, wireframing, responsive design, and website usability.
• Experience managing website backends and e-commerce platforms such as Shopify or WooCommerce.
• Understanding of conversion rate optimization (CRO), landing page optimization, and customer behavior.