Digital Marketing Specialist
The Flora
Bengaluru, Karnataka, India5h agovia LinkedIn
About the Role
The Digital Marketing Specialist is a full-time, on-site role based in Bengaluru, responsible for planning and executing digital marketing campaigns.
Key Responsibilities
- Plan and execute digital marketing campaigns to promote products, brand story, and customer experiences across online channels.
- Manage social media accounts.
- Create and schedule content.
- Optimize campaigns for engagement and conversions.
- Monitor performance using web and social analytics tools.
- Collaborate with design and operations teams to align campaigns with product launches, seasonal offerings, and brand initiatives.
- Maintain a consistent visual and verbal identity.
- Track market trends.
- Identify growth opportunities.
- Recommend improvements to enhance online presence and customer acquisition.
Requirements & Tech Stack
- Digital Marketing
- Online Marketing
- Social Media Marketing
- Web Analytics
- Communication skills
- Experience with content creation tools
- Experience with social media management platforms
- Experience with basic SEO principles
- Ability to work on-site in Bengaluru.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Qualifications
- Prior experience in e-commerce, lifestyle, or consumer brands is an advantage.
- A degree in marketing, communications, or a related field is preferred.