Performance Marketing Intern

Company: Astroyogi

About the Role

We are looking for a motivated and analytical Performance Marketing Intern to join our team and support paid marketing campaigns across digital platforms. This is a great opportunity to gain hands-on experience in customer acquisition, campaign optimization, app marketing, and data-driven marketing strategies.

Key Responsibilities

• Assist in setting up, monitoring, and optimizing paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms.
• Track key performance metrics such as CPI, CPA, CTR, and ROAS to evaluate campaign effectiveness.
• Support app marketing initiatives focused on driving app installs across iOS and Android.
• Assist with audience research, keyword research, and competitor analysis.
• Coordinate with the creative team to develop engaging ad creatives, copies, and landing pages.
• Support A/B testing of ad creatives, audiences, and campaign strategies to improve performance.
• Help prepare weekly and monthly campaign performance reports and identify areas for improvement.
• Collaborate with the BI team to understand campaign data and derive actionable insights.
• Stay updated on digital marketing trends, advertising platform updates, and industry best practices.

Requirements & Tech Stack

• Basic understanding of digital marketing and performance marketing concepts.
• Familiarity with Google Ads, Meta Ads Manager, and Google Analytics is a plus.
• Basic knowledge of Excel or Google Sheets for data tracking and reporting.

Qualifications

• Currently pursuing or recently completed a Bachelor's degree in Marketing, Business, or a related field.
• Strong analytical and problem-solving skills with an interest in data-driven marketing.
• Good communication skills and attention to detail.
• Willingness to learn, take ownership of tasks, and work collaboratively with cross-functional teams.
• Interest in mobile app marketing and customer acquisition is an added advantage.