Global Alliance Campaign, SAP

About the Role

EY has cultivated a dynamic ecosystem of Alliance and Ecosystem relationships to create new forms of customer value, aiding clients in rapid digital transformation. This ecosystem comprises over 100 relationships, enabling collaborative opportunities and solutions that leverage the latest technologies for agility, innovation, and resilience. Alliances are a crucial element of EY's go-to-market strategy, with prioritized focus areas identified to drive revenue at scale. For SAP, the Global Functional Alliance Relationship Associate Director (ARD) will concentrate on EY's Data & AI strategy and solutions with SAP, working with global and regional leaders to define the strategy, enable sales campaign execution, and foster collaboration with SAP sales and engineering teams for joint go-to-market efforts.

Key Responsibilities

• Design SAP Data & AI GTM campaign strategy and program elements.
• Collaborate with EY Data & AI leadership and the Alliance team on campaign components (relationship map, cadence, governance, contracts, resale).
• Identify target account strategy in conjunction with Global and Region Go-To-Market Leaders, Alliance Relationship Directors, Sector and Solution Leader(s).
• Develop messaging and value proposition for campaigns, securing alignment from the Alliance.
• Work with Brand, Marketing, and Communication to develop sales collateral, marketing strategy, and enablement materials, and coordinate events.
• Coordinate with Internal Technology team, the Alliance Practice or Sector, and/or the Alliance to track technical element development (demos, tech assets).
• Activate each region with internal and external awareness sessions.
• Engage with Region SAP Go to Market Leaders to secure region support and identify leads from EY and SAP to own sales motion and drive in-market sales efforts.
• Incubate target accounts and land sales motion with Alliance Client Executives for expansion.
• Provide early-stage big deal pre-sales support.
• Drive cadence with EY and SAP executives, escalating issues as appropriate.
• Oversee campaign governance and sales/pipeline discipline from campaign stand-up through execution (awareness, financial tracking, account cadence, relationship alignment).

This role is based in the US, offering a mix of virtual work and regular global team coordination. Some travel may be required.

Requirements & Tech Stack

• Ability to manage multiple activities and provide enablement services in alliance partner management, business development, marketing, contract management, financial management, content management, governance oversight, operational support.
• Strong relationship building skills and high organization.
• Understanding of SAP solutions and their business benefits for Data & AI.
• Experience in business development and/or alliance management for a technology or professional services company.
• Strong networking and influence management skills to drive actions and deliver results across organizational boundaries.
• Highly credible communicator with excellent organization and project management skills.
• Proven track record delivering alliance sales and revenues.

Qualifications

• Experience and evidence of success in building and nurturing win-win alliance relationships.
• Ability to build strong relationships with internal and external stakeholders, bringing creativity and consistent quality.
• Comfortable working with diverse personalities, cultures, and working styles within EY, adapting approach for best interaction.
• Comfortable escalating complex issues with recommendations to leadership.
• Strong organizational skills and ability to multi-task in support of multiple projects.