Global Alliance Campaign, ServiceNow

About the Role

EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships that creates new forms of customer value to help clients rapidly and digitally transform. Alliances are a critical aspect of the go-to market strategy for the firm. For ServiceNow, the Global Functional Alliance Relationship Director will focus on EY’s Manage Service and Tax strategy and solutions with ServiceNow.

Key Responsibilities

• Design ServiceNow Manage Services and Tax GTM campaign strategy and campaign program elements.
• Collaborate with EY Manage Service and Tax leadership and the Alliance team on alliance components of the campaign (relationship map, cadence, governance, contracts, resale, etc.).
• Identify target account strategy in conjunction with Global and Region Go-To-Market Leaders, Alliance Relationship Directors, Sector and Solution Leader(s).
• Develop messaging and value proposition for campaign, including securing alignment and buy-in from the Alliance.
• Work with Brand, Marketing and Communication to develop sales collateral, marketing strategy, and other enablement materials, and coordinate events.
• Coordinate with Internal technology team, the Alliance Practice or Sector and/or the Alliance itself to track development of technical elements (demos and other tech assets).
• Activate each region with internal and external awareness sessions.
• Engage with Region ServiceNow Go to Market Leaders to secure region support and identify region leads from EY and ServiceNow to own the sales motion and drive in-market sales efforts.
• Incubate target accounts and land sales motion with Alliance Client Executives to expand.
• Provide early-stage big deal pre-sales support.
• Drive cadence with EY and ServiceNow executives; drive visibility and preference to EY across regions, escalating issues as appropriate.
• Oversee campaign governance and sales / pipeline discipline – stand-up of campaign through campaign execution (awareness, financial tracking, account cadence, relationship alignment).

This role is based in the UK or US, offering a mix of virtual work and regular coordination with team members globally. Some travel may be required.

Requirements & Tech Stack

• Understanding of ServiceNow solutions and business benefits of relevant ServiceNow products and solutions to Manage Services and Tax.

Qualifications

• Able to juggle many activities and provide enablement services in the areas of: alliance partner management, business development, marketing, contract management, financial management, content management, governance oversight, operational support, strong relationship building skills, and is highly organized.
• Experience in business development and/or alliance management for a technology or professional services company.
• Strong networking and influence management skills resulting in driving actions to outcomes and delivering results actions across organizational boundaries.
• Highly credible communicator with excellent organization and project management skills and proven track record delivering alliance sales and revenues.
• Ideally, experience and evidence of success in building and nurturing win-win alliance relationships.
• Seasoned go-to-market or alliance professional who can build strong relationships with internal and external stakeholders and bring creativity, and consistent quality to this critical part of the business.
• Comfortable working with others within EY with unique personalities, cultures and working styles and can adapt your approach to best interact.
• Comfortable escalating complex issues with recommendations to leadership.
• Strong organizational skills and ability to multi-task in support of multiple projects at a time.