Marketing Associate, Funnel)

About Pangolin

Pangolin is a creative storytelling studio for tech-for-good companies. We specialize in creative storytelling and full-funnel growth for companies that refuse to be boring. We merge performance and creativity, believing that strategic partnerships and translating technical value into human language are essential for impactful B2B marketing.

Key Responsibilities

• Design and ship demand generation experiments:
• Form hypotheses about generating qualified pipeline.
• Run tests across paid (Google/Meta/LinkedIn), organic (SEO/content), email, and automation.
• Analyze results, kill losing experiments, and scale successful ones.
• Report on CAC by channel, funnel conversion rates, and marketing-influenced pipeline.
• Build and optimize marketing automation systems:
• Architect lifecycle stages, lead scoring, routing logic, and multi-step nurtures in HubSpot/Marketo.
• Own email end-to-end: segmentation, A/B testing (subject/content/CTA/timing), drip sequences, and attribution to SQLs.
• Debug broken workflows, improve conversion rates, and maintain clean data hygiene.
• Execute full-funnel campaigns with strategic rigor:
• Paid: Plan, launch, and optimize campaigns (Google/Meta/YouTube) including audience strategy, creative testing, budget pacing, and conversion tracking.
• Organic: Build SEO systems including keyword/intent mapping, content strategy aligned to buying stages, and technical/on-page optimization for high-intent, non-branded traffic.
• Emerging: Optimize for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) by structuring content for AI overviews, featured snippets, and passage understanding.
• Collaborate across teams:
• Partner with content, design, and dev teams to align narrative, UX, and analytics.
• Write clear briefs.
• Give and receive feedback with directness and grace.
• Report on what actually matters:
• Build dashboards tracking leading indicators (CTR, CVR, demo show rate) and lagging indicators (pipeline, revenue, ROAS).
• Present insights with clear "so what" recommendations.

Requirements & Tech Stack

• HubSpot/Marketo
• Google Ads, Meta Ads, LinkedIn Campaign Manager
• GA4, Search Console, Semrush, Ahrefs, Screaming Frog
• GA4, Looker, Data Studio

Qualifications

• Learning Agility: Ability to learn new domains quickly, update thinking based on data, and become useful without constant guidance.

• Structured Thinking: Ability to break down ambiguous problems into hypotheses, prioritize by impact/effort, and make tradeoffs with clear logic.

• Ownership (Remote): Ability to drive work forward without daily check-ins, proactively unblock yourself, ask sharp questions, and hit deadlines.

• Clear Communication: Ability to write crisp briefs, explain complex ideas simply, and avoid jargon.

• Intellectual Curiosity: Tendency to question assumptions, seek disconfirming evidence, and stay current independently.

• Note: If you have 0 years of experience but demonstrate the 5 traits above + baseline marketing literacy, you will be considered.