Sales Development Representative

About Breedr

Breedr is an ag tech company focused on connected, data-driven beef production. Their platform connects ranchers, feedyards, packers, and food retailers to improve supply chain transparency, traceability, and the economic and environmental impacts of livestock production.

About the Role

This is an entry-level Sales Development Representative role on Breedr's Sales team. You will be the initial point of contact for ranchers and feedyards, responsible for calling inbound leads, understanding their operations, and determining their suitability for Breedr's products. Qualified prospects will be booked for demos with a Sales Manager.

Key Responsibilities

• Respond quickly to company leads
• Call new inbound leads from marketing, website, and events, ideally the same day.
• Follow up via phone, email, and text until contact is made.
• Keep older or not-yet-ready leads warm with planned check-ins and automated email sequences.
• Spend most of the day cold calling leads.
• Qualify prospects
• Conduct short discovery calls to learn about a prospect's operation, herd size, current tools, and goals.
• Use Breedr's qualification criteria to identify good fits and those not yet ready.
• Book qualified prospects onto a Sales Manager's calendar for a demo, with clear notes for a smooth handoff.
• Politely close out poor-fit leads and point them to appropriate resources.
• Keep the CRM accurate
• Log every call, email, and outcome in HubSpot.
• Maintain up-to-date lead status, contact details, and notes.
• Hit activity goals and share insights
• Meet weekly and monthly goals for calls made, conversations held, and demos booked.
• Share common questions, objections, and trends with sales, marketing, and product teams.
• Assist at industry events and trade shows as needed.

Requirements & Tech Stack

• HubSpot or other CRM experience is a plus, not required.

Qualifications

• 0–2 years of experience in sales, customer service, hospitality, retail, or another people-facing role.
• Confident and friendly on the phone, comfortable calling people you have not met.
• Coachable, eager to learn, and steady when facing rejection.
• Organized and good at following up, ensuring leads are not missed.
• Clear communicator in writing and conversation.
• Background in or interest in agriculture, ranching, or the cattle industry.
• Comfortable with technology.
• Willingness to travel occasionally for industry events.