Public Relations Specialist

About the Role

The Public Relations Specialist is a full-time, on-site role based in Oswego County, NY. This position is responsible for planning, creating, and distributing clear, engaging communications that promote CiTi BOCES programs, services, and achievements to internal and external audiences.

Key Responsibilities

• Drafting and editing press releases, news articles, website content, and social media posts.
• Coordinating media inquiries.
• Supporting event promotion and coverage.
• Maintaining positive relationships with local media outlets, school district partners, and community stakeholders.
• Ensuring consistent branding and alignment with CiTi BOCES’ mission and strategic goals.
• Monitoring communications channels.
• Preparing reports on outreach activities.
• Collaborating with instructional and administrative teams to highlight student and staff success stories.

Requirements & Tech Stack

• Strong public relations and media relations skills.
• Experience building and maintaining relationships with local media and community stakeholders.
• Proficiency in writing and editing press releases and other news content.
• Ability to tailor messages to varied audiences.
• Excellent communication and strategic communications abilities.
• Clear, inclusive writing.
• Effective presentation skills.
• Experience with digital and social media platforms for organizational storytelling and community engagement is highly beneficial.
• Ability to manage multiple projects, meet deadlines, and work collaboratively with diverse teams.
• Strong attention to detail.
• Sound judgment.
• Commitment to equity, inclusion, and non-discriminatory communication practices.
• Open to working in Jefferson County.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field is preferred.
• Familiarity with K–12 or adult education environments, or prior work with public or non-profit organizations, is a plus.