Field Marketing & Content Creator

About SYRCLE

SYRCLE is an emerging NYC-based social experiences and community brand.

About the Role

SYRCLE seeks a Field Marketing & Content Creator to execute an initial two-week marketing campaign focused on brand awareness, customer acquisition, community engagement, and event ticket sales. This is a hands-on, customer-facing role combining grassroots marketing, original content creation, on-camera promotion, video production, and direct social media publishing.

Key Responsibilities

Field Marketing & Customer Acquisition

• Execute in-person grassroots and experiential marketing campaigns throughout NYC.
• Confidently approach individuals and groups to introduce SYRCLE and its upcoming experiences.
• Promote events through direct conversations, promotional materials, and QR-code ticketing links.
• Encourage potential customers to purchase tickets and register for upcoming experiences.
• Identify relevant neighborhoods, communities, and outreach opportunities.
• Build relationships with potential customers and generate qualified leads.
• Introduce interested individuals to SYRCLE’s upcoming community and membership offerings.
• Track outreach activity, customer engagement, qualified leads, and attributable ticket sales.

Content Creation & Video Production

• Develop original short-form content concepts aligned with SYRCLE’s brand identity and creative direction.
• Serve as an engaging, front-facing personality in promotional videos.
• Independently film original content for Instagram Reels, TikTok, and other digital platforms.
• Conduct street interviews centered around friendship, social life, wellness, and community in NYC.
• Capture authentic, engaging footage that introduces audiences to SYRCLE.
• Edit short-form videos using CapCut or comparable editing software.
• Create attention-grabbing videos with compelling hooks, engaging storytelling, and clear calls to action.
• Incorporate approved creative references and marketing concepts into original content.
• Obtain appropriate participant consent and filming permissions.

Social Media Marketing & Publishing

• Independently create, edit, and publish approved content directly to SYRCLE’s Instagram and TikTok accounts.
• Write engaging captions and incorporate relevant event details, promotional messaging, and ticket-purchase links.
• Publish promotional Reels, TikToks, Stories, and other campaign content.
• Execute social media promotional activities according to an agreed campaign calendar.
• Support audience engagement and respond to relevant event inquiries using approved messaging.
• Monitor content performance and identify opportunities to improve engagement and ticket conversions.
• Ensure published content remains consistent with SYRCLE’s brand identity and marketing objectives.

Marketing Campaign Execution & Reporting

• Execute assigned marketing activities according to an agreed project brief, campaign calendar, and deliverable deadlines.
• Coordinate field marketing activities and content production to support upcoming events.
• Track customer acquisition activity, qualified leads, ticket purchases, and campaign performance.
• Provide a midpoint campaign progress update.
• Submit a final campaign performance report outlining completed deliverables, outreach results, content performance, leads, and attributable ticket sales.
• Maintain organized marketing assets and campaign documentation.
• Deliver completed content, raw footage, and agreed working files to SYRCLE.

Initial Two-Week Campaign Deliverables

• Two in-person field marketing outreach assignments.
• Three edited short-form promotional videos.
• Up to six usable street interviews.
• Two promotional marketing card designs.
• Event promotional materials featuring functional booking links and QR codes.
• Direct publishing of approved promotional content across SYRCLE’s social media platforms.
• Documented customer outreach, qualified leads, and attributable ticket purchases.
• One midpoint campaign update.
• One final performance report and complete marketing asset handover.

Ideal Candidate

• Outgoing, personable, and confident approaching strangers.
• A strong communicator who naturally engages people in conversation.
• Comfortable appearing on camera and speaking directly to an audience.
• Experienced in independently filming and editing original short-form videos.
• Familiar with Instagram Reels, TikTok, and current social media content formats.
• Creative, energetic, resourceful, and proactive.
• Comfortable independently executing marketing assignments.
• Organized, reliable, and accountable for meeting agreed deadlines.
• Interested in community building, lifestyle experiences, wellness, and NYC culture.
• Based in NYC and available for in-person marketing activities.

Preferred Experience

• Field marketing and grassroots marketing.
• Experiential marketing and brand activations.
• Content creation and short-form video production.
• Street interviews or on-camera hosting.
• Event marketing and promotion.
• Direct sales and customer acquisition.
• Social media content publishing.
• Community engagement.

Previous experience in every category is not required. However, applicants must demonstrate strong on-camera communication and original content creation abilities.

Compensation & Project Structure

• Fixed Project Fee: $400
• Performance Bonus: $5 Per Verified Ticket Sale
• Ticket sales must be verified through agreed tracking methods.
• Refunded or canceled purchases do not qualify.
• Free event RSVPs do not qualify for ticket-sale bonuses.
• The fixed project fee is not contingent upon achieving a specific number of ticket sales.
• Bonus attribution and payment terms will be established before the project begins.

This is an initial short-term opportunity with the potential for additional paid campaigns.