Social Media Executive
TheSoundtrackCafe™ Music | Community | Cafe
About the Role
The Social Media Executive will manage the café’s presence across social platforms, ensuring that its music, community, and coffee culture are consistently and creatively showcased. This full-time, on-site role in Pune includes planning and executing social media campaigns, creating and scheduling posts, engaging with followers, and responding to messages and comments. The role involves collaborating with the café and artist teams to promote events, new music, and special offerings, as well as capturing and sharing content from live performances and daily café life. The Social Media Executive will monitor analytics, optimize content for reach and engagement, and maintain a brand voice that aligns with TheSoundtrackCafe™’s indie and community-focused ethos.
Key Responsibilities
- Manage the café’s presence across social platforms.
- Plan and execute social media campaigns.
- Create and schedule posts.
- Engage with followers.
- Respond to messages and comments.
- Collaborate with café and artist teams to promote events, new music, and special offerings.
- Capture and share content from live performances and daily café life.
- Monitor social media analytics.
- Optimize content for reach and engagement.
- Maintain a brand voice that aligns with TheSoundtrackCafe™’s indie and community-focused ethos.
Requirements & Tech Stack
- Social Media Marketing
- Social Media Optimization (SMO)
- Media Planning
- Basic design or content creation tools (e.g., Canva, Adobe Express)
- Mobile photography/video for social content
- Understanding of social media analytics and insights
Qualifications
- Proficiency in managing brand accounts across major platforms.
- Strong Writing and Communication skills.
- Ability to translate passion for music, independent artists, and café culture into compelling storytelling.
- Ability to work on-site in Pune.
- Ability to collaborate with cross-functional teams.
- Ability to manage time and tasks in a fast-paced environment.
- Relevant education or experience in Marketing, Communications, Media, or a related field is beneficial.