Jr. Digital Communications Account Manager

About the Role

WebFX is seeking an entry-level candidate for our Marketing team. Our ideal candidate has a bachelor's degree (or will soon have one!) and is excited about starting a career in digital marketing. Related experience is a plus but not required, as training will be provided.

Key Responsibilities

• Communicate with Clients (Approx. 40% of day)
• Serve as the direct point of contact for a dedicated list of clients, providing industry advice and recommendations.
• Build and maintain long-lasting client relationships to support client retention.
• Plan and Execute Digital Marketing Strategies (Approx. 35% of day)
• Create and execute data-driven SEO and AI Search Visibility strategies and optimizations.
• Build and manage PPC (Google Ads) campaigns.
• Plan content strategy and build outlines for copywriters.
• Manage the planning and execution of CRO projects and recommend best practices.
• Perform light website editing in the backend to correct errors and implement content.
• Analyze Marketing Campaign Data (Approx. 15% of day)
• Analyze campaign performance data in Google Analytics and RevenueCloudFX, and prepare monthly reports.
• Interpret web analytics, demographic data, market research, and buyer behaviors to update strategies.
• Perform Marketing Research and Testing (Approx. 10% of day)
• Conduct industry research including competitor analysis and keyword research.
• Perform A/B, website usability, and conversion rate testing, and provide recommendations.

Requirements & Tech Stack

• Education: Bachelor's degree (or within 1 year of graduating). All majors are welcome.
• GPA: Cumulative GPA of 3.4 or above.
• Experience: Prior working experience in any field (e.g., part-time job, internship) is a plus.
• Interests:
• Interested in a career in digital marketing.
• Interested in and able to work full-time from our office in Harrisburg, PA.
• Interested in the web and keeping up with new technology.
• Skills & Traits:
• Comfortable in a customer-facing environment.
• Able to communicate effectively, both verbally and in writing.
• Familiar with using AI tools.
• Not afraid of numbers, analysis, and new and emerging technology.
• Professional, dependable, and self-motivated.
• Takes pride in work and strives for high-quality results.
• Works with urgency and enjoys completing tasks.
• Proactive in problem-solving.
• Lifelong learner, always looking to grow skills.
• Enjoys thinking both creatively and analytically, and using data to make decisions.
• Excited about making a difference for clients across various industries.
• Tools/Technical Skills (Will be learned on the job):
• Excel/Google Suite
• Google Ads and Google Analytics
• Basic HTML
• RevenueCloudFX

Compensation

• $51,500 - $53,000 (potentially higher based on work experience)