MARKETING , PR & SOCIAL MEDIA INTERN/ EXECUTIVE

About SDS by KUSHAL SHAH

• SDS by KUSHAL SHAH is a men’s luxury brand specializing in Prêt, Couture, and Bespoke.
• The brand focuses on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.
• Rooted in an edgy yet timeless design philosophy, collections reflect an evolving yet consistent creative vision.
• The parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.
• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

Key Responsibilities

Marketing & Campaign Management

• Assist in developing and executing marketing strategies, campaigns, product launches, and brand activations.
• Conduct market, audience, and competitor research to identify opportunities for brand growth.
• Coordinate marketing collaterals, emailers, broadcast messages, lookbooks, and promotional campaigns.

Public Relations & Media Management

• Coordinate press outreach, media relations, editorial placements, brand features, and publicity initiatives.
• Build and maintain relationships with fashion editors, journalists, publications, and industry stakeholders.
• Assist in preparing press releases, media pitches, brand profiles, and PR communication.
• Track media coverage, brand mentions, and publicity opportunities.

Social Media Strategy & Management

• Develop and manage content calendars across Instagram, LinkedIn, Pinterest, Facebook, and YouTube.
• Manage content scheduling, publishing, captions, hashtags, and platform-specific communication.
• Monitor audience engagement, comments, DMs, and brand mentions while maintaining the brand's tone and positioning.
• Track platform trends, competitor activity, and content performance to identify growth opportunities.

Content Creation & Creative Production

• Conceptualize and create content through photography, videography, reels, and other digital formats.
• Develop mood boards and creative concepts for campaigns, lookbooks, collaborations, and shoots.
• Coordinate shoot planning, locations, photographers, production teams, models, and external vendors.
• Ensure visual consistency across all digital platforms and marketing collaterals.

Founder Branding & Collaborations

• Assist in developing content and communication for the Founder's personal platforms, interviews, and thought leadership.
• Research and coordinate collaborations with influencers, stylists, celebrities, personal shoppers, and industry partners.
• Maintain relevant databases, outreach records, and collaboration trackers.

Events & Brand Activations

• Assist in planning and executing brand events, launches, pop-ups, and fashion presentations.
• Coordinate invitations, guest outreach, media and influencer engagement, event communication, and post-event coverage.

Analytics & Performance Reporting

• Track social media metrics, campaign performance, media coverage, and engagement.
• Prepare periodic reports and recommend improvements based on performance insights.
• Monitor industry trends, audience sentiment, and competitor activities to identify relevant opportunities.

Marketing & PR Coordination

• Support the day-to-day execution of Marketing, PR, and Social Media activities.
• Coordinate with internal teams and external stakeholders to ensure timely execution and consistent brand communication.
• Maintain campaign trackers, content calendars, media databases, and marketing documentation.

Requirements & Tech Stack

Qualifications

• Bachelor’s degree in marketing, business, mass communications, or fashion.
• Students pursuing a bachelor’s degree in these respective fields can also apply.
• Past experience in Retail, Fashion & Luxury would be preferred.
• A candidate who truly eats, breathes, and sleeps fashion, with a deep-rooted understanding of leading domestic and global fashion houses.