Influencer Marketing Associate / Intern

About the Role

We are looking for a creative, enthusiastic, and trend-savvy Influencer Marketing Associate / Intern to support our influencer marketing initiatives. The role involves identifying relevant creators, building influencer relationships, coordinating campaigns, and tracking performance across social media platforms.

Key Responsibilities

• Influencer Identification: Research and identify relevant influencers, content creators, and micro-influencers across Instagram, YouTube, and other social media platforms.
• Creator Outreach: Reach out to influencers, initiate conversations, negotiate collaborations, and build long-term relationships.
• Campaign Coordination: Assist in planning, executing, and managing influencer marketing campaigns from briefing to content delivery.
• Content Collaboration: Coordinate with influencers on campaign briefs, content ideas, deliverables, timelines, and brand guidelines.
• Trend Research: Stay updated on social media trends, viral content, creator formats, and emerging influencer marketing opportunities.
• Performance Tracking: Monitor campaign metrics such as reach, engagement, views, clicks, leads, and conversions.
• Reporting & Analysis: Maintain influencer databases, campaign trackers, budgets, and performance reports to evaluate campaign effectiveness.
• Cross-functional Collaboration: Work closely with the marketing, content, and creative teams to develop engaging campaigns aligned with business goals.
• Campaign Optimization: Identify opportunities to improve influencer selection, content performance, audience engagement, and campaign ROI.

Requirements & Tech Stack

• 0–2 years of experience in influencer marketing, digital marketing, social media, or a related field. Freshers and recent graduates are welcome to apply.
• Strong interest in social media platforms, influencer culture, and digital marketing trends.
• Good verbal and written communication skills.
• Strong research, coordination, and organizational skills.
• Creative thinking with an eye for engaging content and emerging trends.
• Basic knowledge of Instagram, YouTube, and other creator platforms.
• Comfortable working with Google Sheets or Excel for maintaining trackers and reports.
• Proactive attitude, willingness to learn, and ability to manage multiple tasks.

Good to Have

• Experience with influencer outreach, creator collaborations, or campus ambassador programs.
• Familiarity with influencer discovery tools and social media analytics.
• Basic understanding of engagement rates, CPM, CPC, and campaign ROI.
• Experience creating social media content, reels, or short-form videos.