Digital Marketing Associate (INTERNSHIP)

About the Role

Mitsubishi Power Americas is seeking a Digital Marketing Associate for an internship at its Lake Mary, FL Headquarters. This role offers hands-on experience in digital marketing, supporting the Marketing Communications team across various channels to enhance brand visibility and audience engagement. The internship is a minimum of 1 year and may extend or lead to a full-time position.

Key Responsibilities

• Support website updates, content publishing, and quality assurance.
• Assist with CRM and email marketing initiatives, including contact management, audience segmentation, form management, landing page buildouts, and campaign execution.
• Draft copy for social media, web pages, email communications, and marketing materials.
• Monitor and report on website, email, and social media performance, assisting in the creation of reports and presentations.
• Conduct research on industry trends, target audiences, competitors, and digital marketing opportunities.
• Assist with SEO initiatives, including keyword research, metadata optimization, content audits, and performance monitoring.
• Coordinate marketing projects and collaborate with internal stakeholders.

Requirements & Tech Stack

• Strong written and verbal communication skills.
• Ability to develop content for social media, websites, email campaigns, presentations, and other marketing materials.
• Ability to collaborate effectively with cross-functional teams.
• Ability to work with basic marketing metrics, percentages, ratios, and performance data.
• Ability to interpret analytics and reporting information.
• Ability to identify opportunities for improvement and recommend solutions.
• Ability to manage multiple projects and priorities in a fast-paced environment with strong attention to detail.
• Proficiency with Microsoft Office Suite (Word, Excel, and PowerPoint).
• Familiarity with digital marketing platforms and tools such as social media, CMS, SEO, web analytics, CRM (HubSpot), email marketing, and content creation tools is a plus.
• Experience with WordPress or Drupal is a plus.

Qualifications

• Must currently be enrolled in a bachelor’s degree (Junior preferred) or master’s degree program pursuing Marketing, Digital Marketing, Communications, Public Relations, Advertising, or other related fields.
• Must be able to work a minimum of 20 hours per week.
• Must be able to work over the Summer.
• Length of Internship: 1 Year Minimum.
• Target start date: As soon as needed.

Interests

• Interest in learning about digital marketing strategy, social media management, website optimization, search engine optimization (SEO), customer relationship management (CRM), analytics, reporting, and content development.
• Interest in understanding how digital marketing supports business growth, talent acquisition, brand awareness, and customer engagement.
• Interest in the energy, technology, engineering, manufacturing, and sustainability industries.