Marketing Intern

About NASCA

NASCA is a premier educational content research organisation specializing in STEM/STEAM education and skill development. They aim to integrate cutting-edge technology education into school curricula and empower students with 21st-century skills. NASCA is a content collaborator with the International Baccalaureate Organization, holds WSF accreditation, and is aligned with NITI Aayog's Atal Tinkering Lab (ATL) Mission and NEP 2020.

Internship Overview

This is a full-time, on-site, 3-month marketing internship in Noida, India. The role offers hands-on experience in a real-world EdTech and STEAM education environment, working directly with senior leadership and the marketing team on a range of initiatives. High-performing interns may be considered for full-time employment.

What You Will Receive

• A formal Internship Certificate from NASCA LLP upon successful completion.
• A Work Experience Letter detailing your role, responsibilities, and performance.
• Hands-on exposure across marketing strategy, digital campaigns, content creation, CRM, event management, and client engagement.
• Mentorship from NASCA's senior leadership team.
• A professional network spanning schools, EdTech leaders, and institutional partners.
• Opportunity for full-time absorption as a Marketing Executive/Manager based on performance.

Key Responsibilities

• Marketing Strategy Development:
• Collaborate on comprehensive marketing strategies.
• Analyze market trends, competitor positioning, and sector developments.
• Contribute to quarterly marketing planning cycles.
• Campaign Creation and Execution:
• Plan, develop, and execute targeted marketing campaigns.
• Utilize digital marketing channels including social media, email marketing, content marketing, and WhatsApp outreach.
• Track campaign performance and implement data-driven improvements.
• Social Media Marketing:
• Manage and grow NASCA's social media presence on platforms like LinkedIn, Instagram, Facebook, and YouTube.
• Plan and execute paid and organic social media campaigns.
• Monitor social media performance metrics and produce reports.
• Stay current with social media trends.
• Customer Relationship Management (CRM):
• Utilize CRM tools to manage databases of clients and partners.
• Develop personalized marketing communication approaches.
• Support follow-up communication with leads and partners.
• Content Development and Brand Messaging:
• Create compelling marketing materials including brochures, presentations, case studies, proposal decks, and blog articles.
• Ensure consistent and professional brand messaging.
• Draft copy for digital campaigns, newsletters, social media posts, and client-facing documents.
• Event Marketing and Coordination:
• Support the planning and execution of marketing events, webinars, and workshops.
• Develop event marketing collateral and coordinate logistics.
• Engage with potential clients and partners during events.
• Data Mining and Market Research:
• Conduct market research to identify trends, customer preferences, and opportunities.
• Extract actionable insights from customer behavior and campaign data.
• Compile and present research findings.
• Performance Reporting and Optimisation:
• Track and report key marketing performance metrics (e.g., lead generation, conversion rates, ROI).
• Use analytical tools like Google Analytics, social media insights, and CRM dashboards.
• Propose improvements to campaigns, messaging, targeting, and channel strategy.
• Collaborating with Cross-Functional Teams:
• Work with business development, academic, content, and operations teams.
• Communicate marketing plans and performance insights internally.
• Support cross-functional projects.
• Client Engagement and Networking:
• Engage directly with schools and institutions to promote NASCA's offerings.
• Build professional relationships with educational decision-makers.
• Maintain accurate client interaction records in the CRM system.
• Support business development activities by identifying new leads.

Expected Skill Set and Personal Attributes

• Excellent communication skills (written and verbal).
• Strong interpersonal skills and people management ability.
• Structured, process-oriented thinking.
• High proficiency in creating business presentations, concept decks, and marketing proposals using MS PowerPoint and Canva.
• Working understanding of business planning, revenue models, and profit & loss concepts.
• Proficient in MS Excel, MS Word, and MS PowerPoint / Google Workspace.
• Familiarity with social media platforms (LinkedIn, Instagram, Facebook) and digital marketing concepts.
• Working knowledge of or willingness to learn Generative AI tools (ChatGPT, Canva AI, Gemini).
• Strong multitasking ability.
• Proactive, self-motivated, and eager to take ownership.
• High attention to detail.

Who Should Apply

• Final-year undergraduates or recent graduates in Marketing, Business Administration, Mass Communication, Digital Marketing, or allied disciplines.
• Candidates with prior exposure to social media management, content creation, event coordination, or institutional sales will have an added advantage.
• MBA students (marketing/general management) seeking a structured internship for a career in EdTech marketing and business development.