Marketing And Business Development Intern

About AuctionRoom

AuctionRoom is a fast-growing sports technology platform focusing on cricket and football.

Key Responsibilities

• WhatsApp Marketing

• Manage and execute WhatsApp marketing campaigns for user acquisition, engagement, and retention.

• Build and manage WhatsApp communities to promote products, events, and features.

• Develop creative WhatsApp messaging strategies for conversions and platform engagement.

• Experiment with messaging formats, campaigns, and outreach strategies.

• Track campaign performance and identify improvement opportunities.

• Business Development & Brand Partnerships

• Identify potential brands, sponsors, creators, and strategic partners.

• Conduct cold outreach via email, LinkedIn, WhatsApp, and other channels.

• Initiate conversations with prospective partners and schedule meetings.

• Explore sponsorship, brand placement, collaboration, and strategic synergy opportunities.

• Maintain an organized pipeline of prospective partners, outreach, follow-ups, and meetings.

• Research new partnership opportunities in the sports, entertainment, and creator ecosystems.

• Social Media Marketing

• Assist in managing AuctionRoom’s social media presence, primarily on Instagram.

• Support content planning, scheduling, publishing, and community engagement.

• Brainstorm creative campaigns for organic audience growth.

• Identify relevant social media trends and opportunities to increase brand visibility.

• Collaborate with the content team to execute marketing initiatives.

• AI & Growth Experimentation

• Leverage AI tools (e.g., ChatGPT, Gemini) for productivity and marketing execution.

• Utilize AI for market research, outreach personalization, campaign ideation, content creation, and workflow automation.

• Experiment with new AI tools and identify opportunities to streamline tasks.

• Propose innovative, cost-effective growth strategies.

Requirements & Tech Stack

• Strong communication skills (written and verbal).

• Comfortable using AI tools, with a willingness to experiment and learn.

• Interest in marketing, business development, startups, and growth strategies.

• Confidence in approaching brands, initiating conversations, and following up.

• Basic understanding of Instagram, WhatsApp, and digital marketing.

• Highly organized, self-motivated, and comfortable working independently.

• Proactive, problem-solving mindset with the ability to take ownership.

• Good to Have (Not Mandatory):

• Previous experience with WhatsApp marketing or community management.

• Experience in cold outreach, lead generation, or brand partnerships.

• Familiarity with CRM tools, Google Sheets, and marketing automation.

• Experience working with startups or early-stage businesses.

• Genuine interest in cricket, football, or the sports industry.

Qualifications

• Prior experience is a plus, not a requirement. We value initiative, curiosity, and the ability to execute over credentials.