Associate, Social Media Analytics

About the Role

This role sits at the centre of intelligence, turning numbers from every platform and every brand into observations sharp enough to shape a client conversation, a creative brief, or the next campaign bet. The focus is on explaining why data performed as it did and what to do about it next, rather than just reporting what happened.

Key Responsibilities

• Turn raw data into a story, spotting patterns and anomalies that matter.
• Explain why something performed the way it did, not just report that it did.
• Dig into open questions independently, pull the right data and context, and come back with an actionable answer.
• QA reports, catch inconsistencies, and ensure accuracy in client or strategy decks.
• Track shifts on platforms like Instagram, YouTube, and Reddit.
• Translate platform and algorithm changes into their implications for content.
• Read performance against cultural events, news cycles, trends, and creator behaviour.
• Bring AI and LLM tools into research, analysis, and reporting.

Requirements & Tech Stack

• Experience with AI and LLM tools in research, analysis, and reporting.
• Understanding of shifts on Instagram, YouTube, Reddit, and other platforms.
• Ability to connect data performance to cultural trends and online communities.

Qualifications

• Ability to interpret spreadsheets and identify underlying stories within numbers.
• Curiosity to independently seek answers.
• Comfort working with large, potentially messy datasets and identifying inaccuracies.
• Understanding of social media platform performance and influencer behaviour.
• Familiarity with the practical applications and limitations of LLMs.
• A preference for uncovering significant insights over listing numerous metrics.
• Proactive in forming opinions on current social platform changes.
• Willingness to state "I don't know yet, let me find out" and then follow through.
• Comfortable saying "I don't know yet, let me find out" and then actually finding out.