Junior Content & Branding Executive

Job Title: Junior Content & Branding Executive

Key Responsibilities

• Content Planning & Social Media Execution
• Execute weekly content plan, primarily for Instagram, supporting additional platforms as required.
• Shoot, edit, and publish Instagram Stories, Reels, static posts, and other organic content per the content calendar.
• Schedule and publish content across relevant platforms, ensuring timely execution.
• Draft engaging captions and copy aligning with the brand's tone of voice.
• Manage day-to-day community engagement: respond to comments and DMs promptly and in a brand-appropriate manner.
• Create high-quality organic video edits, including Reels, trend adaptations, behind-the-scenes (BTS) content, and quick-turnaround edits.
• Production & Shoot Support
• Capture behind-the-scenes content during photoshoots, campaigns, and brand events.
• Coordinate with models, creators, and talent for casting, scheduling, and shoot logistics.
• Assist with styling, product preparation, and on-set coordination for smooth execution.
• Organize products, props, and shoot essentials before, during, and after production.
• Reporting & Content Operations
• Maintain and regularly update content performance trackers and KPI dashboards.
• Conduct weekly competitor and social media trend research, sharing insights and recommendations with the Content Manager.
• Organize, catalogue, and maintain the brand's content library, ensuring all creative assets are archived and accessible.
• Support the team with day-to-day content coordination and operational tasks.
• Ads Support
• Edit and adapt creative assets based on briefs from the ads team.
• Ensure timely turnaround of ad creatives while maintaining brand consistency and creative quality.
• Coordinate with internal teams to deliver campaign assets within deadlines.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong understanding of social media platforms, algorithms, and trends.
• Basic design skills with proficiency in Canva.
• Proficiency in video recording and editing software (e.g., InShot, Adobe Premiere Pro, Final Cut Pro, or similar).
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop unique and engaging content ideas.
• Comfortable, confident, and proficient in filming and speaking on camera for brand content.
• Strong organizational skills and attention to detail.
• Ability to work independently and meet deadlines in a fast-paced environment.