PPC EXECUTIVE

About the Role

Elevanta is seeking a motivated PPC Executive to join their team and help drive lead generation, conversions, and campaign performance through result-driven marketing strategies.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search and other relevant types).
• Conduct keyword research, competitor analysis, and search term analysis.
• Create compelling ad copies and optimize campaigns for improved CTR, conversion rates, and ROI.
• Manage and optimize Meta Ads campaigns for lead generation, engagement, and conversions.
• Monitor campaign performance metrics including CPC, CTR, CPL, CPA, and ROAS.
• Track and analyze website traffic and campaign performance using Google Analytics 4 (GA4).
• Assist with conversion tracking using Google Tag Manager (GTM) and advertising platform tracking tools.
• Prepare regular performance reports and provide actionable optimization recommendations.
• Collaborate with social media, creative, and content teams to improve campaign performance.
• Stay updated with the latest trends and best practices in paid advertising.

Requirements & Tech Stack

• Minimum 6 months of hands-on experience in digital marketing or paid advertising.
• Practical knowledge of Google Ads and Meta Ads.
• Understanding of keyword research, bidding strategies, audience targeting, and campaign optimization.
• Basic knowledge of GA4, Google Tag Manager, and conversion tracking.
• Proficiency in Google Sheets/Excel and PowerPoint.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Ability to analyze campaign data and make data-driven decisions.
• Good communication, analytical, and problem-solving skills.

Work Location

• Gera's Imperium Rise, Hinjawadi Phase 2 Rd, Hinjawadi Phase II, Rajiv Gandhi Infotech Park, Hinjawadi, Pune, Maharashtra 411057