Marketing and Brand Communications Executive

About Fetch Mobility

Fetch is building a new way for people to move, explore and experience destinations. Through thoughtfully designed mobility solutions and curated experiences, we aim to make exploration more accessible, engaging and sustainable. Our vision is to create meaningful mobility experiences across destinations, campuses and cities.

Role Overview

Fetch is looking for a creative, enthusiastic, and execution-oriented Marketing and Brand Communications Executive who can take ownership of our overall marketing and social media activities, develop engaging brand communication, and translate business objectives into effective marketing campaigns. The candidate will be responsible for planning and executing Fetch's overall marketing and brand communication strategy, managing social media platforms, developing creative content, coordinating with designers and external vendors, and driving audience engagement. We are looking for someone who is not just good at managing social media accounts but can also think strategically, write compelling content, create basic photo and video content, execute campaigns, and monitor marketing performance. The ideal candidate should be comfortable handling multiple responsibilities independently, from conceptualizing an idea to taking it through execution.

Key Responsibilities

1. Marketing Strategy & Brand Development

• Develop and implement monthly marketing strategies aligned with business objectives.
• Prepare monthly marketing calendars, campaigns, and execution plans.
• Maintain consistency in brand identity, communication, and positioning.
• Understand evolving business requirements and incorporate them into marketing initiatives.
• Identify new opportunities for brand visibility, partnerships, and market outreach.

2. Content Strategy & Copywriting

• Develop engaging and creative content for social media platforms.
• Write compelling captions, headlines, taglines, promotional messages, and brand stories.
• Prepare copy for brochures, flyers, banners, standees, advertisements, and other print media.
• Develop scripts and concepts for promotional videos and campaigns.
• Ensure all communication reflects the brand's personality and vision.

3. Social Media Management & Growth

• Independently manage and grow Fetch's social media presence across relevant platforms.
• Plan, create, schedule, and publish posts, reels, stories, and other content.
• Develop strategies to improve organic reach, followers, engagement, and audience retention.
• Monitor social media trends, audience behavior, and competitor activities.
• Engage with customers and online communities.
• Track and report social media performance.

4. Photography, Videography & Content Creation

• Capture basic product, lifestyle, destination, and customer photographs.
• Shoot promotional videos, reels, customer testimonials, and behind-the-scenes content.
• Independently edit short-form videos and social media content.
• Create everyday marketing creatives using tools such as Canva and other editing software.
• Maintain a regular library of photographs, videos, and brand assets.

5. Digital Advertising & Budget Management

• Plan monthly social media advertising budgets.
• Set campaign objectives and measurable performance targets.
• Execute and monitor Meta Ads and other relevant digital advertising campaigns.
• Understand audience targeting, lead generation, and campaign optimization.
• Track advertising expenditure, reach, engagement, and conversion performance.
• Prepare monthly marketing performance reports.

6. Public Relations & Media Coordination

• Identify opportunities for media coverage, brand visibility, and public relations.
• Prepare press releases, media notes, and promotional announcements.
• Coordinate with newspapers, publications, digital media platforms, and influencers.
• Identify potential brand collaborations and partnership opportunities.
• Coordinate with graphic designers, printing vendors, and other external agencies to ensure timely execution of marketing materials.

7. Campaigns & Customer Engagement

• Conceptualize and execute creative customer engagement campaigns.
• Plan contests, interactive activities, referral initiatives, and user-generated content campaigns.
• Develop location-specific promotional campaigns and customer experiences.
• Build an active online community around the brand.
• Ensure that Fetch's brand vision and values are consistently reflected in customer interactions.

Requirements & Tech Stack

• Excellent written and verbal communication skills.
• Strong creative thinking, storytelling, and copywriting abilities.
• Good understanding of Instagram, Facebook, and other social media platforms.
• Knowledge of social media growth strategies and content marketing.
• Basic photography and videography skills.
• Ability to independently edit reels and short-form videos.
• Working knowledge of Canva, CapCut, Adobe tools or equivalent software.
• Basic understanding of Meta Ads Manager and digital advertising.
• Good organizational, planning, and vendor management skills.