Search Engine Optimization Specialist

About the Role

We are seeking a detail-oriented and results-driven Search Engine Optimization Specialist to improve website visibility, increase organic traffic, and support digital marketing initiatives. This role offers an opportunity to develop practical experience in organic search strategy, website optimization, and data-driven marketing.

Key Responsibilities

• Conduct keyword research to identify relevant search terms and growth opportunities.
• Optimize website pages, titles, meta descriptions, headings, and internal links.
• Perform on-page and off-page SEO activities to improve search visibility.
• Analyze website performance and organic traffic trends.
• Monitor keyword rankings and search engine visibility.
• Assist with technical SEO audits to identify crawlability, indexing, and website structure issues.
• Collaborate with content writers to improve content relevance and search performance.
• Review website content and recommend SEO improvements.
• Monitor website performance using tools such as Google Analytics and Google Search Console.
• Identify opportunities to improve organic traffic, engagement, and conversion rates.
• Analyze competitor websites and SEO strategies.
• Support link-building and backlink analysis initiatives.
• Help optimize website speed, mobile usability, and user experience.
• Track SEO performance metrics and prepare regular reports.
• Stay informed about search engine algorithm updates and industry best practices.
• Work with web developers to implement technical SEO recommendations.
• Maintain SEO documentation, keyword lists, and performance reports.
• Recommend data-driven improvements to ongoing SEO campaigns.

Requirements & Tech Stack

• Foundational understanding of SEO principles.
• Familiarity with keyword research and on-page SEO techniques.
• Knowledge of website structure, HTML, and basic technical SEO concepts.
• Familiarity with Google Analytics and Google Search Console.
• Strong analytical and problem-solving skills.
• Excellent written communication and attention to detail.
• Ability to interpret website performance data and identify trends.
• Strong organizational skills and ability to manage multiple tasks.
• Willingness to learn new SEO tools, techniques, and industry practices.
• Must be legally authorized to work in the United States.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Information Technology, or a related field preferred.
• Experience with SEO tools such as Ahrefs, Semrush, Moz, or Screaming Frog (preferred).
• Basic knowledge of HTML, CSS, and website content management systems (preferred).
• Familiarity with WordPress or similar CMS platforms (preferred).
• Understanding of structured data, XML sitemaps, and robots.txt (preferred).
• Knowledge of local SEO and Google Business Profile optimization (preferred).
• Familiarity with backlink analysis and competitor research (preferred).
• Experience with content marketing and keyword mapping (preferred).
• Basic understanding of conversion rate optimization (CRO) (preferred).
• Experience with SEO projects, internships, or personal websites (preferred).