SEO EXECUTIVE, EdTech

About the Role

AR GLOBAL HUB is seeking an SEO Executive | EdTech for a full-time, on-site position in Hyderabad. This role is responsible for managing and executing SEO strategies to enhance online visibility.

Key Responsibilities

• Manage on-page and off-page optimization activities.
• Conduct keyword research, optimize meta tags, and perform content optimization.
• Implement link-building strategies and conduct technical SEO checks to improve search engine rankings.
• Monitor website performance and analyze SEO metrics.
• Prepare regular reports using tools such as Google Analytics and Google Search Console.
• Collaborate with content, marketing, and counseling teams to align SEO strategies with business goals.
• Stay updated with search engine algorithm changes and best practices within the EdTech and overseas education domain.

Requirements & Tech Stack

• SEO Fundamentals: Strong knowledge of on-page optimization, off-page strategies, keyword research, and technical SEO.
• Tools: Proficiency with Google Analytics, Google Search Console, keyword research tools, and basic Excel or reporting tools.
• Collaboration: Ability to collaborate with content and marketing teams to optimize website copy, blogs, landing pages, and other digital assets for search visibility.
• Analysis: Experience in monitoring rankings, organic traffic, and user behavior, and translating findings into actionable SEO recommendations.
• Digital Marketing Concepts: Solid understanding of digital marketing, including basic knowledge of SEM, social media, and content marketing in an EdTech or education-related context.
• Skills: Strong analytical, problem-solving, and organizational skills with attention to detail and the ability to manage multiple tasks. Effective written and verbal communication skills.

Qualifications

• Bachelor’s degree in Marketing, Business, IT, Communications, or a related field.
• Prior experience in SEO or digital marketing is preferred.
• Interest in international education and willingness to learn about overseas study destinations and student counseling processes.