Marketing Intern

About the Role

78flex is Kinetic Blume's marketplace for flexible workspace in India. The platform is live with ten partner spaces across Bengaluru. This role is the sole marketing function within the company, with no existing brand budget, agency, or marketing team. The working budget for a thirty-day cycle is approximately ₹5,000.

The Pipeline You Would Own

• Presence: Manage Instagram and X accounts, posting consistently and creating content about spaces, localities, and useful information about working in the city.
• Pages that catch intent: Build locality and meeting-room pages optimized for search, focusing on key information like count and price in headlines, answering local questions, and providing honest comparisons.
• Paid, carefully: Manage a small Google Search campaign with a limited budget, utilizing exact and phrase match, manual bids, and geographic targeting. Monitor cost per click, per inquiry, and per booking by ad group to optimize spending.
• Distribution through operators: Gain manager access to operators' Google Business Profiles to place tracked booking links. Utilize QR standees in spaces and directory listings.
• Conversion: Implement WhatsApp links with pre-written messages and maintain a fast reply time (within an hour) to increase lead qualification.
• Measurement: Tag all activities to track which channels produce real bookings and identify underperforming ones.

How Success is Judged

• Social and Content: Measured by reach and whether operators and visitors perceive the company as credible. Not measured by bookings, as initial bookings are not expected from these channels.
• Pages, Paid, Operator Distribution, and Conversion: Measured by qualified enquiries that turn into bookings and their associated cost.

What You Need to Be Able to Do

• Write: Clearly and concisely in plain English for web pages and social media posts.
• Create Visuals: Use Canva for posts, one-pagers, and QR standees. Figma is a bonus.
• Post Consistently: Handle scheduling, replying to comments and DMs, and maintaining activity during slow periods.
• Run a Small Google Search Campaign: Familiarity with Keyword Planner, exact and phrase match, manual bids, and geographic targeting. Performance Max is not the preferred approach.
• Analyze Numbers: Utilize UTMs, navigate a web analytics tool, and group bookings by source to understand performance.
• Communicate: Pitch spaces to companies and request profile access from operators.
• AI-First Approach: Default to using AI tools and be able to articulate their specific applications.

Not Required

• A marketing degree
• Agency experience
• A large follower count
• Video production skills

For Final-Semester Students

• The company will accommodate internship requirements for degree completion.
• College internship forms will be completed, and a mentor will be provided.
• Exams and academic commitments will be accommodated.
• A Certificate of Internship and reference will be provided upon completion.
• A no-objection or placement letter from the institution is required before starting.
• A six-month term is available to fit a January-May final semester (e.g., November 2026 - April 2027).

What You Get Out Of It

• Direct access to founders.
• Ownership of a measurable goal with the authority to achieve it.
• Founder-led training, weekly feedback, and formal reviews.
• Certificate of internship and a reference.
• Stipend of ₹10,000/month + incentives.

To Apply

• Email lrampalli@kineticblume.com with your CV and three to four sentences explaining your interest in the role.
• Use the subject line: “Marketing Intern — Bengaluru”.