Social Media Marketing Intern

About the Role

MIYO is a dessert bar seeking a Marketing Intern to join their team in Mumbai, Maharashtra. This all-round marketing and brand role involves both creative and execution aspects, working closely with founders to shape content, manage social media, and ensure the brand's personality is conveyed across all communications. The intern will take ownership of tasks from content ideation to filming and coordination.

Key Responsibilities

• Content Strategy & Social Media

• Develop content ideas and strategies to bring MIYO's personality, culture, and positioning to life.

• Plan and manage the social media content calendar across Instagram and other relevant platforms.

• Write captions, develop creative concepts, and identify trends.

• Manage direct messages, comments, and day-to-day community engagement.

• Explore ways to improve content, reach, and engagement.

• Content Creation

• Shoot raw content, including behind-the-scenes moments, product videos, store experiences, and founder-led content.

• Create basic reels, stories, posts, and other social media assets independently.

• Work with freelance videographers, editors, and graphic designers for larger initiatives.

• Brief creatives, provide feedback, and ensure final outputs align with MIYO’s identity.

• Founder Branding & Storytelling

• Assist in building founders' personal brands through content, storytelling, and social media.

• Identify opportunities to share the story behind MIYO, its team, products, and journey.

• Capture authentic moments that connect people with the brand builders.

• Building the MIYO Brand

• Help maintain a consistent verbal and visual identity across social media, campaigns, and brand touchpoints.

• Contribute ideas for merchandise, collaborations, partnerships, and community-building initiatives.

• Monitor emerging brands, internet culture, trends, and creative campaigns for inspiration.

• Share ideas and opinions to question, experiment, and push the brand forward.

Requirements & Tech Stack

• Understanding of Instagram, internet culture, trends, and what captures attention.
• Comfortable shooting content and performing basic video editing and graphic design.
• Strong sense of aesthetics, storytelling, writing, and creative direction.
• Organized with the ability to manage calendars, coordinate freelancers, and keep projects on track.
• Proactive, resourceful, and comfortable taking ownership.
• Ability to balance creative thinking with hands-on execution.
• Excitement for food, lifestyle, culture, hospitality, or consumer brands.