Product Marketing Executive

About the Role

We are looking for a Product Marketing Executive to help understand our products, target users, market opportunities, and competitors, and turn these insights into effective product positioning and marketing activities. This role is suitable for freshers as well as candidates with 1–3 years of experience who are interested in the combination of product, marketing, market research, and strategy.

Key Responsibilities

• Understand our products, features, target users, and business objectives.
• Research target audiences, customer needs, and market trends.
• Create and maintain buyer personas and Ideal Customer Profiles (ICP).
• Conduct competitor and market research.
• Identify customer pain points and product opportunities.
• Develop product positioning and clear messaging.
• Support product launches and promotional campaigns.
• Create product-related content for websites, social media, presentations, and marketing materials.
• Work with the product, design, content, and marketing teams.
• Assist in creating landing pages and product communication materials.
• Prepare product presentations, brochures, feature comparisons, and campaign briefs.
• Monitor product and marketing performance.
• Collect feedback from users and market sources and share insights with the product team.
• Identify new markets, use cases, and opportunities for product growth.

Requirements & Tech Stack

• Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related field.
• 0–3 years of experience in Product Marketing, Digital Marketing, Marketing, Business Research, or a related area.
• Freshers with relevant projects, certifications, or practical exposure can apply.
• Good understanding of marketing fundamentals.
• Interest in products, customers, and market research.
• Strong research and analytical thinking skills.
• Good communication and content-writing skills.
• Ability to understand customer problems and translate them into clear product messaging.
• Basic knowledge of digital marketing and social media.
• Familiarity with tools such as Google Search, Google Analytics, Canva, Excel/Google Sheets, and AI tools is an advantage.

Preferred Candidates

Candidates who have worked on or created:

• Product marketing projects
• Competitor research
• Buyer personas
• ICP research
• Product positioning
• Product launch plans
• Landing-page/product content
• Marketing campaigns
• Market research reports will be preferred.