Regional Marketing Field Coordinator

About the Role

The Regional Marketing Field Coordinator serves as the on-the-ground marketing partner at the divisional level, supporting local community execution, New Home Consultants (NHC), and division/regional marketing initiatives. This role ensures smooth, timely, and brand-aligned marketing implementation at the community level.

Key Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers and collateral to support sales activity in partnership with regional teams.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with requests for photography of homes, models, local area, testimonial and lifestyle photography as necessary.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Requirements & Tech Stack

• Proven work experience as a Marketing Coordinator.
• Computer skills and competencies are required.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Knowledge of Microsoft Office applications is required.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Resourceful and solution-oriented.
• Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable).
• Travel: Weekly community-level travel within assigned division / market.

Qualifications

• High school diploma or GED required.
• Bachelor of Science or Arts degree or equivalent preferred.
• Experience in home building, real estate, or consumer-facing industries is a plus.

Physical & Office/Site Presence Requirements

• Regular, in-person attendance at Company communities/job sites and offices during regular work hours is an essential function of this job.
• Requires the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
• Job may require occasional operation of construction equipment.
• Finger dexterity may be required to operate a computer keyboard and calculator.