Performance Marketing Executive
Cybez - Ecommerce Marketing & D2C Growth Hack Agency
Gurugram, Haryana, IndiaFresher1h agovia LinkedIn
This job at a glance
- Who can apply
- Freshers and up to 1 year
- Must know
- MarketingBudgetingCPA
- Nice to have
- Google AdsGoogle AnalyticsREST APIsExcel
- Work
- On-site in Gurugram
- Pay
- Not stated by the employer.
- Skill demand
- Marketing91%Google Ads70%Budgeting66%CPA31%of 99 similar fresher jobs posted in India this week
- Listed
- 28 Oct 2026 · still open
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About the Role
Cybez is seeking a data-driven Performance Marketing Executive to plan, execute, and optimize ad strategies across key digital platforms. The goal is to achieve optimal ROI, scale performance, and support client growth targets.
Key Responsibilities
- Plan, launch, and manage performance marketing campaigns across Meta Ads, Google Ads, and emerging paid channels.
- Test target audiences, ad copy variations, and creative formats (static, video, carousel) to boost CTR and conversion rates.
- Monitor daily ad spend, adjust bidding strategies, and optimize budget allocation to maximize ROAS and minimize CPA.
- Track key account metrics (CPA, ROAS, CTR, CPC, LTV) using tracking tools.
- Present structured weekly/monthly performance reports.
- Work directly with designers and content creators to produce high-converting ad assets and landing page experiences.
Requirements & Tech Stack
- Minimum 3 months of hands-on experience executing paid acquisition campaigns.
- Agency background strongly preferred.
- Strong proficiency with Google Ads (Search, Shopping, Display, PMax) and Meta Ads Manager.
- Proficiency with Google Analytics (GA4).
- Working knowledge of Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), and basic UTM tracking parameters.
- Advanced knowledge of Excel/Google Sheets (pivot tables, performance formulas) for data interpretation and attribution modeling.
Qualifications
- Result-Oriented: Ability to manage targets, scale budgets efficiently, and improvise strategies based on real-time data.
- Communication: Clear written and verbal skills to articulate campaign performance and strategy.
- Time Management: Highly organized with the ability to handle multiple client accounts simultaneously.