Marketing Coordinator

About the Role

Healthcare Business Media, a Division of Bluegrass Business Media, produces B2B events that connect healthcare system executives with suppliers. We are hiring a Marketing Coordinator to manage day-to-day digital marketing, event websites, email, design production, and supporting materials for both the IDN Summit and ACE Summit & Reverse Expos brands. This is a hands-on production role with ownership of the marketing calendar and event sites.

Key Responsibilities

• Manage and audit event websites in Swoogo, including public pages, registration flows, agendas, sponsor and supplier listings, resource centers, and confirmation emails.
• Clone and archive websites after each event, ensuring accuracy of registration types, admin-only fields, and sponsor checkboxes.
• Plan and send corporate and pre-event email campaigns in Mailchimp, including discount deadline notices.
• Maintain the annual email calendar, segment lists, and monitor compliance.
• Build and update graphics in Canva for various materials: email headers, social posts, sponsorship guides, thank-you and amenity cards, SEF booklets, Rx stickers, show-directory and reverse-expo guide covers, and occasional banners.
• Create and quality check PowerPoint decks (housekeeping, pre-event, and speaker support slides), verifying formatting, polling, video, and image placement.
• Post regularly to LinkedIn and X as events approach, highlighting sponsors, exhibitors, faculty, and keynotes, and coordinating content with email themes.
• Support video workflow in Vimeo: clip IDN Shorts from supplied footage, add intros, archive event recordings, and prepare audio-plus-thumbnail uploads.
• Coordinate printed pieces with vendors (Show Directory and Reverse-expo guides, bingo/tip cards, stickers, SEF booklets, maps) and track deadlines.
• Maintain SharePoint/OneDrive marketing folders, speaker and sponsor headshots/bios, and a sponsor-deliverable tracker.
• Assist with Executive Insights article scheduling, draft agenda/track documents with learning-objective language, post-event recap pages, and SurveyMonkey campaigns tied to gift-card fulfillment.
• Send sponsor contracts via DocuSign and enter sponsor registration types as they arrive.

Requirements & Tech Stack

• Strong written communication skills.
• Comfort working across multiple platforms including Swoogo, Mailchimp, Canva, PowerPoint, SharePoint, Vimeo, X, and Grok bots.
• Solid Microsoft Office skills.
• Organized approach to deadlines, version control, and checklists.
• Reliability with vendor follow-up.
• Ability to flag issues early.

Qualifications

• Willingness to learn event-registration logic and basic design production.
• Prior event, digital-marketing, or healthcare experience is helpful but not required.

Additional Information

• This role requires travel onsite for the summits.