Content Specialist

Key Responsibilities

• Develop content strategies and editorial plans aligned with employer brand, talent marketing, and recruitment objectives.
• Create engaging written content for career websites, social media, recruitment campaigns, job promotions, employee stories, newsletters, videos, presentations, and internal channels.
• Plan and manage recruitment marketing campaigns designed to increase awareness, engagement, and applications for priority roles.
• Translate hiring requirements and talent insights into targeted content for specific skills, locations, experience levels, and candidate segments.
• Partner with recruiters, hiring managers, business leaders, and regional teams to identify content requirements and campaign opportunities.
• Develop employee stories, testimonials, leadership narratives, and workplace content that authentically represent the employee experience.
• Collaborate with designers, videographers, agencies, and digital teams to produce high-quality visual, multimedia, and campaign assets.
• Create content briefs, campaign concepts, messaging frameworks, scripts, storyboards, and creative direction for talent marketing initiatives.
• Manage content calendars, production schedules, approval workflows, and campaign deadlines across multiple projects.
• Optimize content for digital platforms, social media channels, search visibility, and audience engagement.
• Monitor campaign performance, content engagement, application volumes, and conversion indicators to identify opportunities for improvement.
• Research emerging content formats, platform developments, creative practices, and talent marketing trends.
• Maintain consistency with the organization’s employer brand, tone of voice, visual identity, and communication standards.
• Support career events, recruitment drives, campus initiatives, talent communities, and other candidate engagement programs.

Requirements & Tech Stack

• Bachelor’s degree in Communications, Marketing, Journalism, English, Media, Design, or a related discipline.
• Relevant experience in content development, employer branding, talent marketing, recruitment marketing, or digital marketing.
• Demonstrated experience creating content that supports recruitment campaigns and generates candidate applications.
• Strong writing, editing, and proofreading skills across long-form and short-form content formats.
• Understanding of employer brand principles, candidate journeys, recruitment funnels, and talent audience segmentation.
• Experience managing content calendars, campaigns, creative workflows, and multiple delivery timelines.
• Working knowledge of design principles, visual storytelling, and multimedia content development.
• Familiarity with social media platforms, career sites, digital advertising, and recruitment marketing channels.
• Ability to create presentations, campaign briefs, scripts, storyboards, and content plans.
• Experience collaborating with recruiters, designers, agencies, business stakeholders, and regional teams.
• Understanding of current content development trends, including short-form video, employee-generated content, social storytelling, and AI-assisted content workflows.
• Strong analytical ability, with experience reviewing content performance, campaign engagement, and application metrics.
• Proficiency in Microsoft PowerPoint and commonly used content, design, or digital collaboration tools.
• Strong organizational skills, creativity, attention to detail, and the ability to work effectively under deadlines.

Ideal Profile

• A creative and commercially aware content professional.
• Experience supporting employer brand, talent marketing, or recruitment marketing initiatives.
• Understands how content influences candidate awareness, consideration, and application behavior.
• Able to connect creative storytelling with measurable recruitment outcomes.
• Combines strong writing capabilities with an understanding of design, digital content, and emerging formats.
• Possesses a collaborative mindset, attention to detail, and the ability to manage multiple campaigns in a fast-paced environment.