UI Engineer

About the Role

The LIT School is seeking a Senior Designer for an in-person role in Bengaluru, working within the Growth team. This is a hands-on position where you will be deeply involved in the entire product lifecycle, from understanding problems and research to designing, building, tracking, and improving user experiences. You will work on both the student/customer experience (landing pages, application journeys, program discovery, lead funnels, digital touchpoints) and the internal LIT experience (tools and systems for admissions, marketing, program, and operations teams).

Key Responsibilities

• Build and scale LIT’s digital product ecosystem across the website, platform, and internal tools.
• Design and build high-converting landing pages for new programs and campaigns.
• Understand acquisition funnels and improve the journey from ad → website → enquiry → application → enrolment.
• Map complex user flows before designing UI.
• Improve information architecture, navigation, and product usability.
• Build reusable frontend systems and components to facilitate faster scaling.
• Create internal tools to simplify operations for LIT teams.
• Instrument products with analytics to understand user behavior.
• Run experiments across copy, interaction, page structure, and user flows.
• Conduct discussions with students, leads, and internal teams to define product needs.
• Translate qualitative research and quantitative data into product decisions.
• Collaborate closely with marketing, admissions, and program teams.

Requirements & Tech Stack

Design Skills

• UI design and visual hierarchy.
• UX and interaction design.
• User journey mapping.
• Information architecture.
• Responsive design.
• Design systems.
• Prototyping.
• User research and interviews.
• Understanding of context building before designing.
• Ability to translate ambiguous problems into clear product flows.
• Strong eye for typography, spacing, motion, and visual detail.

Product + Growth Skills

• Understanding of how digital products influence business outcomes.
• Conversion funnels.
• Landing page optimisation.
• Lead generation.
• Conversion rate optimisation (CRO).
• A/B testing.
• Event tracking.
• Product analytics.
• Funnel analysis.
• Drop-off analysis.
• Attribution basics.
• Behavioral analytics.
• Ability to ask questions related to user behavior, conversion issues, and problem identification.

General Attributes

• Passion for design detail.
• Commitment to building things properly.
• Ability to define "why" before "what".
• Capacity to work with incomplete briefs and structure ambiguity.
• Systems thinking over isolated screens.
• Comfort in speaking directly with users and internal teams.
• Curiosity about the impact of design on growth and business metrics.
• Preference for shipping quickly, measuring results, and iterating.

Qualifications

When applying, demonstrate projects that you have built, specifically:

• Designed and coded the product yourself.
• Improved an existing user journey.
• Built a landing page with a measurable business outcome.
• Used research or analytics to influence a product decision.
• Built an internal tool or workflow.
• Created a design system or reusable component architecture.