Social Media Marketing Intern

About The Parenting Institute

The Parenting Institute (TPI) is a counseling and parenting-support practice serving children, adolescents, adults, and families in Barrington, Illinois. TPI supports individuals and families navigating emotional challenges, parenting concerns, relationship difficulties, and major life transitions.

About the Internship

This is a Social Media & Marketing Internship for Spring 2027. It combines guided projects with instruction, feedback, and opportunities to develop writing, design, content-planning, and analytical skills. The selected intern will work with the Business Development Manager to establish learning objectives and participate in regular mentoring and project reviews. An interest in mental health and family well-being is welcome. Clinical knowledge and previous professional marketing experience are not required.

• Number of openings: One
• Compensation: Unpaid
• Initial term: 16 working weeks
• Schedule: Approximately 10–20 hours per week. The weekly schedule, including designated in-person filming sessions, will be arranged in advance by mutual agreement, with flexibility around other work, educational, and personal commitments.
• Work arrangement: Hybrid, with a minimum of 10 hours in person each working week at the Barrington office. Specific in-person days and times will be coordinated with the selected intern based on mutual availability and filming needs. Remaining weekly hours may be completed remotely. Filming sessions count toward the weekly hour commitment.

Key Responsibilities

Under supervision, the intern will:

• Draft social media captions, graphics, and short videos using approved practice information and materials.
• Participate in designated in-person filming sessions to help create approved video content.
• Learn to adapt content for platforms such as LinkedIn, Facebook, and Instagram.
• Help organize a content calendar and prepare approved materials for scheduling.
• Research content formats, accessibility practices, and approaches to communicating clearly with different audiences.
• Review basic performance measures, such as reach and engagement, and discuss findings with the supervisor.
• Participate in weekly learning and feedback sessions, revise work, and document progress toward learning objectives.
• Complete a defined internship project, such as a sample educational content series with an accompanying performance review.

All public-facing content requires practice approval before publication.

Learning Opportunities

The proposed learning plan includes:

• Writing clear, respectful content for a professional audience.
• Applying consistent branding across graphics, captions, and video.
• Understanding how audience, platform, and communication goals shape content.
• Using basic analytics to evaluate and improve communication.
• Learning confidentiality, professional boundaries, and content-review practices in a mental health setting.

With written practice approval, suitable nonconfidential work may be included in a portfolio.

Qualifications

• Strong writing, proofreading, and communication skills.
• Interest in social media, digital marketing, design, or video creation.
• Basic familiarity with Canva or a similar creative tool.
• Organization, attention to detail, and willingness to learn from feedback.
• Ability to follow confidentiality requirements and established review procedures.
• Availability to meet the agreed hybrid schedule, including in-person filming sessions in Barrington.

Relevant skills developed through employment, coursework, independent learning, personal projects, or volunteer activities are welcome. A particular degree, current school enrollment, and previous professional marketing experience are not required.

Professional Expectations

This is a nonclinical internship. Responsibilities do not include providing counseling, accessing patient records, or responding to clinical inquiries. The intern will receive guidance on appropriate communication and escalation to authorized staff.

How to Apply

Apply through LinkedIn with your résumé. If available, include a link to examples of your writing, graphics, videos, or social media projects. Examples may come from employment, coursework, personal projects, or volunteer activities. A professional portfolio is not required.