Community & Growth Intern

About Zoop

Zoop sells fashion through live auctions and drops, owning its supply of factory outlet stock and excess inventory from brands and manufacturers. In-house studios and creators sell live daily to young shoppers seeking branded items at competitive prices. The experience is designed to feel like an event, not a catalogue scroll, with sold-out auctions and high repeat rates. Zoop is based in New Delhi and backed by Peak XV Partners (Surge) and Lumikai.

The Role

This role focuses on user retention and community building within Zoop's online presence. The intern will be responsible for making users feel part of a community that loves, interacts with, and consistently returns to Zoop. Key to this role are the company's fast-growing WhatsApp communities, where Zoop's personality resides. The intern will be tasked with making these communities warm, buzzing, and personal, ensuring new members feel welcomed, regulars feel seen, and every live event feels significant. An existing activation playbook will serve as a starting point, requiring daily execution and continuous improvement. The intern will work closely with the founders.

Key Responsibilities

• Voice of Zoop: Manage daily community operations, including posting, replying, reacting, and fostering conversations.
• Member Engagement: Convert members into regulars through welcome flows, polls, contests, sneak peeks, and winner shoutouts to create an insider feel.
• Live Event Enhancement: Build anticipation before live sessions, maintain energy during, and celebrate post-event, while nurturing power users.
• Insight Generation: Track engagement drivers, live session performance, and repeat purchases; provide feedback on member preferences, requests, and concerns to the team.
• Growth Engine Contribution: Collaborate with founders on ad creatives and messaging, exploring new channels like organic content based on community insights.
• Cross-Functional Support: Assist with livestream operations, campaigns, and new experiments as the company scales.

Requirements & Tech Stack

• Communication: Sharp, fun copywriting skills in Hindi and English, with the ability to switch between languages fluently.
• Social Fluency: Active participation in online communities, with a genuine enjoyment of talking to people and an understanding of vibrant group dynamics.
• Industry Insight: Understanding of fashion, deals, and the online behavior of young Indian shoppers. Knowledge of current trends.
• Work Ethic: Consistent daily energy and commitment to community building.
• Analytical Skills: Inquisitive nature and curiosity about data, with a drive to test new ideas and measure impact.

Qualifications

• Experience living in and actively participating in online communities.
• Demonstrated ability to write engaging copy in Hindi and English.
• A keen sense for fashion and current trends.
• A proactive and consistent approach to engagement.
• An inquisitive mindset with an interest in data and performance.

What Success Looks Like

• Increasing community-to-buyer conversion rates, leading to more bids, purchases, and repeat buys.
• Fostering communities where members actively converse with each other.
• Transforming new members into active, loyal regulars.
• Developing a documented community playbook for scalable growth.

Why Join Us

• Gain a front-row perspective on building a new category in India.
• Work in close proximity to founders within a team supported by Peak XV and Lumikai.
• Receive genuine ownership from day one to build the community.
• A clear path to a full-time role for strong performers.

Location: Chhatarpur, New Delhi

Work Mode: Work From Office/ Hybrid

Type: Paid internship

Duration: 3–6 months

Stipend: Upto ₹20k/ month

Website: https://zooplive.com