Social Media Intern (Branding)

About the Role

We are looking for a proactive, research-oriented, and creative LinkedIn & Social Media Branding Intern to strengthen our brand presence across LinkedIn and other relevant social media platforms. This role involves building professional brand visibility, researching industry trends and competitors, identifying content opportunities, managing social media handles, and developing content that strengthens our positioning among professionals, industry leaders, potential employees, and business audiences. The ideal candidate understands how professional audiences consume content, can identify compelling stories and insights, and can turn research into engaging posts. You should be comfortable taking ownership, experimenting with content strategies, and using AI tools to improve the speed and quality of execution.

• Employment Type: Internship (Full-Time)
• Education: Graduate in any discipline.
• Location: Remote
• Compensation: 5,000–10,000 per month, based on interview
• Work Days: 6 Days/Week (Sunday off)
• Work Hours: 11:00 AM – 8:00 PM
• Laptop Requirement: Personal laptop mandatory

Key Responsibilities

• LinkedIn Branding & Content Management

• Manage assigned LinkedIn pages and support the development of a consistent brand voice.

• Research, plan, write, edit, and publish LinkedIn posts, carousels, articles, and other relevant content formats.

• Develop content for company branding, leadership visibility, industry insights, product updates, hiring initiatives, and organizational milestones.

• Identify opportunities to build the visibility and credibility of the brand among professionals, creators, industry leaders, and potential employees.

• Maintain a structured content calendar and ensure consistent publishing.

• Adapt content for different audiences, brand pages, and communication objectives.

• Social Media Handling

• Manage assigned social media accounts across LinkedIn, Instagram, YouTube, Facebook, and other relevant platforms.

• Coordinate content publishing, captions, creatives, scheduling, and routine page management.

• Repurpose existing content into platform-specific formats.

• Monitor comments, engagement, audience responses, and relevant conversations.

• Maintain consistency in messaging, brand guidelines, and content quality across platforms.

• Research & Development (R&D)

• Conduct research on industry trends, competitors, emerging topics, and audience interests.

• Study high-performing LinkedIn posts, creator accounts, company pages, and content campaigns to understand what drives engagement.

• Identify content gaps and opportunities relevant to AI, EdTech, productivity, finance, professional upskilling, and business.

• Research relevant industry leaders, creators, companies, and professional communities for potential collaborations and content opportunities.

• Validate information before publishing and use credible sources for research-driven content.

• Convert research findings into actionable content ideas, recommendations, and experiments.

• Content Strategy & Brand Positioning

• Contribute to monthly and weekly content plans aligned with brand objectives.

• Develop content pillars and identify themes that can build long-term audience interest.

• Help establish a distinct tone of voice for company and leadership communication.

• Explore storytelling formats, industry commentary, educational content, and thought leadership.

• Work with the marketing team to align content with campaigns, launches, recruitment, and other business priorities.

• Performance Tracking & Analytics

• Track key metrics such as impressions, reach, engagement rate, follower growth, clicks, and other relevant performance indicators.

• Evaluate which topics, hooks, formats, and publishing approaches perform best.

• Prepare regular performance summaries and recommend improvements based on data.

• Run content experiments and document learnings to improve future performance.

• Focus on measurable improvements in brand visibility and content quality rather than publishing for the sake of consistency alone.

• AI Tools & Workflow Improvement

• Use AI tools for research, brainstorming, content drafting, summarization, and workflow automation.

• Explore tools that improve content planning, competitor analysis, reporting, and creative production.

• Verify AI-generated information and ensure all published content is accurate, relevant, and aligned with the brand voice.

• Build reusable workflows and templates to improve execution speed and consistency.

Requirements & Tech Stack

• Strong written English, with the ability to create engaging LinkedIn posts, captions, and professional content.
• Understanding of LinkedIn, social media trends, professional branding, and audience engagement.
• Strong research and analytical skills, with the ability to turn information into relevant content ideas.
• Basic proficiency in Canva or similar tools for creating LinkedIn carousels and social media creatives.
• Familiarity with AI tools for research, content ideation, and writing.
• Ability to track basic performance metrics and use insights to improve content.
• Strong attention to detail, fact-checking, and proofreading skills.
• Ability to manage deadlines, work independently, and take ownership of assigned responsibilities.

Preferred Skills

• Experience managing a LinkedIn page, personal brand, or other social media account.
• Portfolio of writing samples, LinkedIn posts, carousels, or research-based content.
• Exposure to employer branding, thought leadership, or competitor research.
• Familiarity with LinkedIn analytics or social media management tools.
• Interest in AI, EdTech, business, finance, or professional education.

What We Offer

• Fully remote working environment with a structured work schedule.
• Hands-on experience in LinkedIn branding, social media management, content strategy, and research.
• Exposure to a multi-brand business operating across AI, professional education, productivity, and finance.
• Opportunities to work on real brand-building initiatives and professional communication.
• Direct mentorship and regular feedback from the marketing team.
• Ownership of assigned content projects and social media responsibilities.
• Internship completion certificate and letter of recommendation, subject to applicable performance and completion criteria.
• Potential opportunity for a full-time role based on performance and business requirements.