Marketing Associate

About Aphelia Innovations

Aphelia Innovations is an 8-year-old software development and digital transformation company.

About the Role

We are looking for a curious, proactive, and detail-oriented Marketing Associate to work directly with our Founder & CEO and contribute to all marketing activities. As part of a lean team, you will have the opportunity to work across multiple areas of marketing, from website content and SEO to LinkedIn marketing, brand building, and automated outreach. You will learn the fundamentals of each function through hands-on projects, direct mentorship from the Founder, and regular feedback. We are open to hiring freshers who demonstrate strong fundamentals, clear communication, logical thinking, and a genuine willingness to learn. Prior professional marketing experience is not mandatory.

Key Responsibilities

• Website Content & SEO: Create SEO-optimized service pages and blogs using AI tools such as Claude, conduct keyword research, and improve website content.
• Answer Engine Optimisation (AEO): Help optimize content for discoverability across AI-powered search and answer platforms.
• Directory Listings: Identify relevant business directories and maintain accurate, optimized company profiles.
• PR & Articles: Research publishing opportunities and assist with PR content, contributed articles, and thought leadership.
• Reviews & Testimonials: Coordinate the collection of client reviews, feedback, and testimonials.
• Case Studies: Convert client projects into compelling case studies and publish them on the website and social media.
• LinkedIn Marketing: Research topics, write posts, and repurpose company content to strengthen Aphelia's online presence.
• Company Deck & Collateral: Improve the company presentation, service descriptions, project credentials, and other marketing materials.
• Marketing Automation & Outreach: Help build targeted prospect lists, set up automated outreach campaigns, personalize messaging, and track campaign performance.
• Research & Analysis: Research competitors, industry trends, target audiences, and opportunities to improve marketing effectiveness.

What We Are Looking For

• Strong written communication and a good command of English.
• Logical thinking, research ability, and attention to detail.
• Curiosity about marketing, technology, and business growth.
• Willingness to learn new tools and skills from scratch.
• Ability to organize work, meet deadlines, and take ownership of assigned tasks.
• Comfort with basic digital tools such as Google Docs, Google Sheets, and presentation software.
• Openness to feedback and the ability to improve work through iteration.

Freshers from any academic background are welcome to apply.

What You Will Gain

• Direct mentorship from the Founder & CEO.
• Hands-on exposure to the complete B2B marketing function.
• Practical experience in SEO, AEO, content marketing, brand building, and lead generation.
• Experience using AI tools to improve marketing research and execution.
• The opportunity to contribute directly to the company's growth and build a strong foundation for a marketing career.

Work Arrangement

This is a hybrid role based in the Bengaluru office. The role involves close collaboration with the Founder and the wider team, along with independent execution of assigned marketing activities.