Influencer Marketing Intern

About the Role

This is a full-time, on-site Influencer Marketing Intern role based in Mumbai with RIO INNOBEV PVT LTD.

Key Responsibilities

• Support the planning and execution of influencer campaigns across social media platforms.
• Identify relevant creators.
• Maintain influencer databases.
• Assist with outreach and communication.
• Coordinate content briefs.
• Track deliverables.
• Ensure brand guidelines are followed in all collaborations.
• Monitor campaign performance.
• Compile basic reports and insights.
• Help optimize future initiatives.
• Support cross-functional collaboration with marketing, design, and social media teams.
• Contribute creative ideas for influencer-led content.
• Assist with day-to-day administrative and coordination tasks.

Requirements & Tech Stack

• Strong interest in influencer marketing, social media, and digital branding.
• Familiarity across platforms such as Instagram, YouTube, and emerging channels.
• Basic skills in content coordination and communication.
• Ability to draft outreach messages, manage influencer conversations, and organize campaign documentation.
• Analytical mindset with the ability to track campaign metrics.
• Ability to maintain spreadsheets or simple dashboards.
• Ability to summarize key performance insights.
• Creativity in suggesting content ideas.
• Understanding of audience preferences.
• Ability to support engaging storytelling aligned with RIO’s brand voice.
• Good written and verbal communication skills.
• Attention to detail.
• Ability to work collaboratively in a fast-paced on-site environment in Mumbai.
• Comfort with basic digital tools (e.g., MS Office or Google Workspace).
• Familiarity with social media management or analytics tools is a plus.

Qualifications

• Pursuing or recently completed studies in Marketing, Communications, Media, or a related field.
• Prior internship or project experience in social media or influencer work is an advantage.