Social Media Specialist, Prequel

About the Role

Prequel is building family trust through stories that show what students can do when school works differently. This role exists because great education does not spread through polished slogans. It spreads through clear proof: a student breakthrough, a parent concern answered, a campus moment captured well, a short video that makes the right family stop scrolling. You will spend time in schools, interview students and families, turn raw moments into strong content, and use performance data to decide what comes next. This is an early-career role with unusual ownership. You will not manage a team or a paid media budget. You will build proof, systems, and judgment by shipping.

Key Responsibilities

• Create platform-native organic content for Instagram, LinkedIn, Threads, and related channels, including hooks, scripts, captions, carousels, and short-form videos.
• Interview students and families in person at Prequel schools, then turn raw conversations into clear, consented stories with strong proof points.
• Shoot, assemble, edit, and package lightweight photo and video assets using accessible tools.
• Use AI tools to research, draft, edit, repurpose, and quality-check content packages across multiple channels.
• Review social and search performance data, then apply the learning to the next content cycle.
• Turn one strong source story into a set of useful assets across Instagram, LinkedIn, Threads, search, and other channels.

What You Won't Be Doing

• Scheduling prewritten posts without owning the concept, story, creative, or performance.
• Running paid media campaigns, ad buying, bid optimization, or paid acquisition reporting.
• Producing strategy decks that never become shipped content.
• Acting as the primary brand designer, creative director, or commercial film crew.
• Publishing unreviewed AI output, repetitive caption variants, or keyword-stuffed articles.

Requirements & Tech Stack

• Portfolio with at least 5 examples of self-created social, video, written, or campaign content.
• Evidence of owning content for a real audience, such as a college club, student organization, internship, side project, creator account, or small business.
• Ability to independently concept, film, edit, and package short-form video.
• Strong writing and editing skills, shown through clear audience-specific work samples.
• Must already be based in Arizona, be eligible for Arizona IVP fingerprint clearance, and be able to travel regularly to school locations in Arizona and Texas.
• Legal authorization to work in the United States.
• AI tools for research, drafting, editing, repurposing, and quality-checking content.

Qualifications (Nice-to-have)

• Recent bachelor's degree in marketing, communications, journalism, media, business, education, or a related field.
• Experience turning interviews into concise written, photo, or video stories.
• Experience using content metrics such as watch time, saves, shares, comments, profile visits, or inquiries to improve future work.
• Exposure to search-optimized writing, programmatic SEO, or editorial review of AI-generated articles.
• Experience building prompts, templates, or lightweight automations for content production.

About Prequel

Prequel is a group of education brands that help the world's most ambitious kids learn 21st-century life skills by building projects with real-world feedback and impact. Through entrepreneurship and world-class mentors, Prequel helps middle and high school students build critical life skills not taught in school.

Working with Us

• This is a full-time (40 hours per week), long-term position.
• The position is immediately available.
• Compensation: $30 USD/hour ($60,000 USD/year).