Jr Performance Marketing Executive

About the Role

Seeking a highly motivated Performance Marketing & Client Servicing Executive to lead the management of digital campaigns and optimize performance marketing strategies. Responsible for ensuring seamless client communication while maintaining a strong focus on data-driven results and interpersonal relationship management.

Key Responsibilities

Campaign Management and Optimization

• Plan, execute, and optimize multi-channel paid media campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor and analyze campaign performance metrics utilizing tools such as Google Analytics and Meta Business Suite.
• Implement rigorous A/B testing strategies to enhance conversion rates and Return on Ad Spend (ROAS).
• Manage advertising budgets effectively to ensure optimal allocation and maximum Return on Investment (ROI).

Client Servicing and Communication

• Serve as the primary point of contact for clients, developing a deep understanding of their business objectives and marketing goals.
• Develop, curate, and present comprehensive campaign reports, providing actionable insights and strategic recommendations.
• Address client concerns proactively to maintain high levels of satisfaction and long-term retention.

Strategy and Collaboration

• Stay abreast of the latest digital marketing trends, platform updates, and industry best practices.
• Collaborate closely with internal teams to ensure the cohesive execution of digital strategies across all departments.

Requirements & Tech Stack

• Technical Proficiency: Hands-on experience with Google Ads (AdWords), Facebook/Meta Ads, LinkedIn Ads, and other major paid media platforms.
• Analytical Capability: Strong analytical mindset with proficiency in Google Analytics, SEMrush, or equivalent reporting and research tools.
• Communication: Exceptional verbal and written communication skills, with the ability to present complex data clearly to stakeholders.
• Core Competencies: Basic knowledge of performance marketing principles and the ability to multitask across multiple client accounts efficiently.

Qualifications

• Proven experience in digital marketing or a related field with a keen understanding of current market trends.

Professional Benefits

• Diverse Portfolio: The opportunity to work with an extensive range of clients across various industries.
• Work Environment: A collaborative, professional, and growth-oriented atmosphere.
• Compensation: A competitive salary package supplemented by performance-based incentives.